Business Transformation

Business Meeting
Business Transformation

Communication and Marketing or Communication in Marketing?

First, I think it is appropriate to analyze the title. This dual-title, with the questioning/enigmatic wording, is the most suitable in our opinion to highlight today's topic. Our goal is to approach Communication and Marketing, not in the "traditional" way, i.e. as two separate parts/fields of product promotion. But through...
Business Transformation

Hybrid and Remote Mentoring for Effective Integration of Junior Employees

Forward-looking organizations use hybrid and remote mentoring to solve one of the biggest challenges in hybrid and remote work: on-the-job training and integration of junior employees. Yet despite solving this major problem, such mentoring programs pairing recently-hired staff with senior employees are all-too-rare. Instead of using this best practice methodology,...
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