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CEOWORLD magazine - Latest - Special Reports - Ranked: Trendiest Countries in the World, 2024

Special Reports

Ranked: Trendiest Countries in the World, 2024

People

According to the CEOWORLD magazine’s annual ranking of the world’s trendiest countries in 2024, France has been named the trendiest country. Canada, Spain, and the United Kingdom followed France and Italy (No.2) in the rankings. Germany, the United States, Japan, Australia, and Switzerland made it to the top ten trendiest nations.

However, various countries across the world are presenting increasingly-promising competition. Whenever fashion and travel intersect, it’s always stylish. The ranking is based on data from the 2024 trend score, which is a characterization of 126 nations based on a survey of more than 126,000 people from four regions – Americas (North America, South America, Central America, Caribbean), Asia Pacific (Central & South Asia, Northeastern Asia, Southeastern Asia, Australia, and Oceania), Europe (Northern Europe, Southern Europe, Eastern Europe, Western Europe), and Middle East/Africa (Middle East, Northern Africa, Southern Africa).

Trendiest Countries in the World, 2024

RankCountryFashion LandscapeArt, Design, And CultureMarket CompetitivenessTrend Score
1France96948897
2Italy95938796
3Canada94928695
4Spain93918594
5United Kingdom92908493
6Germany91898390
7United States90888289
8Japan89878187
9Australia88868086
10Switzerland87857985
11United Arab Emirates86847884
12Singapore85837783
13Sweden84827682
14Netherlands83817581
15Malysia82807480
16Portugal81797378
17Austria80787275
18Belgium79777174
19India78767073
20Ireland77756972
21Russia76746871
22Denmark75736770
23Thailand74726669
24Norway73716565
25Philippines72706463
26New Zealand71696362
27Brazil70686259
28South Korea69676156
29Poland68666054
30Greece67655953
31Finland66645851
32Israel65635750
33Mexico64625649
34China63615546
35Indonesia62605445
36Ukraine61595344
37Taiwan60585243
38Turkey59575141
39South Africa58565038
40Estonia57554937
41Kuwait56544836
42Lebnon55534734
43Slovenia54524633
44Egypt53514532
45Argentina52504431
46Hungary51494330
47Romania49474127
48Iran48464025
49Croatia47453923
50Serbia46443821

Methodology: Our Trendiest Countries Ranking is based on three main factors: Fashion Landscape, Art, Design & Culture, and Market Competitiveness. To calculate the overall Trend Score, we scored each country out of three across these categories, resulting in a maximum possible total score of 100. The Trend Score is determined by analyzing language usage on the Internet, blogs, and news media, as well as social media platforms like Twitter and Instagram. This approach helps us track the hype around particular places and identify what is trending.

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CEOWORLD magazine - Latest - Special Reports - Ranked: Trendiest Countries in the World, 2024
Lila Jones
Senior News Editor at CEOWORLD Magazine. I'm a veteran correspondent for the CEOWORLD Magazine. During my career, I've been based in New York, Washington, DC, Brussels and London. Over the years I've written about everything from the debt crisis to Brexit and the rise of populism in Europe. I did a stint in London as the CEOWORLD Magazine's Europe News Editor and Deputy World News Editor. In my current post I try to capture life in a changing banking to finance landscape.