Dr. Gleb Tsipursky is a cognitive neuroscientist and expert on behavioral economics and decision making. As CEO Of Disaster Avoidance Experts, he spent over two decades consulting, coaching, speaking and training hundreds of clients across North America, Europe, and Australia, including Aflac, Honda, Wells Fargo, the World Wildlife Fund, and Xerox. He authored the bestselling The Truth-Seeker’s Handbook. His new book is Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters. He lives in Columbus, Ohio. Dr. Gleb Tsipursky is an opinion columnist for the CEOWORLD magazine.