Dr. Gleb Tsipursky

Dr. Gleb Tsipursky

Dr. Gleb Tsipursky is an internationally-recognized thought leader in decision making, risk management, disaster avoidance, and strategic planning. His expertise comes from over 20 years of consulting, coaching, training as the CEO of Disaster Avoidance Experts, with clients ranging from Aflac to Xerox, and over 15 years in academia as a neuroscientist and behavioral economist. He authored the bestselling Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters and his new book is Resilience: Adapt and Plan for the New Abnormal of the COVID-19 Coronavirus Pandemic. Dr. Gleb Tsipursky is a regular contributor to the CEOWORLD magazine.
Business People
C-Suite Agenda

The Danger of SWOT Analysis

In the context of our increasingly disrupted, globalizing, and multicultural world, leaders greatly appreciate the security and comfort of clear-cut strategic plans for the future. After all, following our in-the-moment intuitions frequently leads to business disasters, and strategic plans help prevent such problems. Tragically, popular strategic business analyses meant to...