While unfortunate, it makes sense…. Unable to justify the cost of of creating a Japanese version of its BlackBerry 10 operating system, BlackBerry will not launch its new handsets in Japan. Company says, although Japan is a major consumer of smartphones… Japan is not a major market for BlackBerry.
The Canada-based firm was known as Research In Motion Ltd (RIM), but rebranded itself with the launch of the BlackBerry 10 platform and two new devices—the Q10 and the Z10 — one with a touchscreen and the other with a keyboard.
So far the phones have only been rolled out in Britain and Canada – and promises BlackBerry 10 smartphones (Q10 and the Z10) to hit the U.S. market in a few months.
“We are in the process of launching BlackBerry 10 globally in key markets and we are seeing positive demand for the BlackBerry Z10 in countries where it has already launched. Japan is not a major market for BlackBerry and we have no plans to launch BlackBerry 10 devices there at this time,” spokeswoman Amy McDowell was quoted as saying.
“However, we will continue to support BlackBerry customers in Japan,” she added.
Apple and other rivals like Samsung have consistently outflanked, BlackBerry now stands at just 0.3 percent market share in Japan.
You can Watch the BlackBerry 10 Launch event:
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