C-Suite Advisory

As the world continues to weigh its demands for energy against the creeping realities of man-made climate change, Africa has been thrust into a precarious situation, according to energy expert NJ Ayuk.  Across the globe, wealthy nations are constantly devouring more fossil fuels like coal and oil while simultaneously pushing...

We’ve reached a major world population milestone: 8 billion people. It’s no secret that the population on Earth is growing fast. Every year more methods to reduce deaths are developed. It’s a fast moving time, where the internet majorly changes every two years, systems are automated, AI is being developed....

Every year, the world’s prominent English-language dictionaries add anywhere from a few hundred to 1,000 “neologisms”—newly coined words or phrases—to their pages. For Merriam-Webster and Oxford, it’s an exhaustive process that can involve tracking words from sometimes obscure uses into the mass-market national, and even global, lexicon.  These arrivals can...

The Pain… At 3am this Saturday morning I was slouched over my kitchen counter in a full stream ‘blubber and snot’ cry, wondering if I might be able to find a YouTube tutorial on “How to self-amputate your own leg with a butter knife”. I’d like to say that this...

Despite the rise of digital advertising and social media, telemarketing remains a popular form of direct marketing. Like other marketing mediums, telemarketing can be used for lead generation, database cleaning, and sales.  But telemarketing allows marketers to establish personal connections with prospects in a way that digital strategies often can't. However, there...

Shortly before the layoffs at Salesforce, Marc Benioff, cofounder and co-CEO of Salesforce, recently sent a company-wide Slack message complaining about the low productivity of recent hires made during the pandemic and asked “Are we not building tribal knowledge with new employees without an office culture?” Salesforce permits a high...

We all know the arguments: calculating marketing ROI is expensive. There are all kinds of technology barriers, not to mention turf issues. Like the constant battle between marketing and sales over who gets credit for what.  Plus, most companies, especially manufacturers, sell through distribution, which can often be a roadblock...

Businesses are a vital part of the local economy. They’re responsible for creating jobs, paying taxes and supporting other local businesses. Overall, they are the backbone of every community. Yet, when a community lacks strength, businesses must jump in and contribute to help their neighbors and make it a better...

As a business leader, have you ever had a strong “gut feel” about an issue or a decision you need to make? Something that created a subliminal pull in your stomach, a sensed intuition about a particular problem unfolding in real time? You may have pondered for a moment whether...

How many times have you thought you were negotiating with someone but were actually having a monologue with yourself?  It happens all the time. Take the case of Priya, who was meeting with her boss to negotiate her job responsibilities, a promotion, a change in title, and a raise:  Priya...