Recent surveys about social media use pointed to one clear fact: women dominate men.
It’s not just that more women use the most popular social networks, we can slice the data in different ways and why, if you own or manage a business, you should take note of this gender trend (other trends include education, age, and household income).
Culling data from Pew Research Center, Nielsen, and Burst Media (a private marketing communications company), an infographic published by FinancesOnline breaks down the survey results into general “behavioral dominance” to review how women dominate social media in 2013, and possibly in the future.
Women use social media more often than men, every day. That’s because they use social media in more ways than men. Women check news on social sites more often. They are also likelier to interact with brands. And, of course, to catch up or share stories with friends.
TOP 25 WOMEN On Social Media:
1) Ann Tran – social media consultant, travel writer, and influencer, a regular contributor to Huffington Post. Follow her on twitter @anntran_.
2) Jessica Northey – She is the host of #CMchat on Twitter and TWANGOUT on Google+. Follow her on Twitter.
3) Liz Strauss – She runs SOBCon and social business strategist. She’s currently taking on the challenge of cancer. Follow her on Twitter.
4) Mari Smith – She is a leading Facebook marketing expert and one of the top 25, overall from last year. Follow her on Twitter.
5) Ann Handley. Ann manages the content factory that is marketingprofs, a site that is producing better and better social media content, as well as being a content marketing expert in her own right. Follow her on Twitter.
6) Eve Mayer – Officially a LinkedIn expert writes about a diverse range of social media issues and tools – Pinterest, Instagram, Google +. Follow her on Twitter.
7) Lori Ruff – LinkedIn specialist who recently launched a new advisory service to guide companies on the use of the LinkedIn platform. Follow her on Twitter.
8) Renee Blodgett – CEO and founder of Magic Sauce Media and We Blog the World; deep seated social media marketing, branding, marketing, and PR expertise with a long chain of references and endorsements from mainstream media. Follow her on Twitter.
9) Kim Garst – Advice on a mixture of social media tools: Google Hangouts, Pinterest, Facebook, Instagram etc. Follow her on Twitter.
11) Viveka von Rosen – Viveka is primarily a linkedIn expert, Speaker, and social media trainer on the benefits of marketing with social media, and in particular LinkedIn. @LinkedInExpert | Linkedin | Web.
13) Lilach Bullock – Founder of Socialable, a social media marketing consultant, internet mentor and genuine digital guru with a strong following and some nice comparison work that looks at Pinterest, Facebook, earned media and more. @Lilachbullock | Linkedin.
14) Marsha Collier – She is the author of more than 35 books, many of them in the social area, particularly around social media and customer service. Her latest books ‘Social Media Commerce For Dummies’ and ‘The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More’ gives businesses insight into how to use Social Media to build customer relations and bottom line. @Marshcollier | +MarshaCollier.
16) Charlene Li – Founder of Altimeter Group and the author of the New York Times bestseller, Open Leadership. She is one of the foremost experts on social media and technologies and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media and marketing. @charleneli | Linkedin.
17) Pam Dyer – Marketing manager at SolutionsIQ, a comprehensive solution for companies seeking to adopt Agile practices, from the team level to executive management. She also author Pamorama, a blog that helps businesses understand how to use social media and content marketing initiatives to find leads, increase sales, and improve branding via Facebook, LinkedIn, Twitter, Google+, Pinterest, and other social networks. @pamdyer | Linkedin | Web.
18) Sandi Krakowski – Sandi is a Facebook marketing expert and help small business owners and big corporations utilize the online space and social media for brand awareness, company growth and client loyalty. @sandikrakowski | Linkedin | Web.
21) Lori Taylor – CEO & Founder of REV Media Marketing, Social Media Technologist, and Speaker, she writes an eclectic blog covering Twitter, Facebook, Pinterest and general social media tips but her main work is in social media and direct response. @lorirtaylor | Linkedin | Web.
23) Amber Naslund – Co-Founder & President at SideraWorks, Social Business and Organizational Change. Author, Keynote Speaker, to help companies better understand the culture they have, and help them create the culture they want. @AmberCadabra | Linkedin.
24) Gini Dietrich – the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, and co-author of Marketing In the Round. @ginidietrich | Linkedin.
25) Shelly DeMotte Kramer – the Founder and Chief Imagination Officer of V3 Integrated Marketing and Kramer & Co, she’s a strategist, brand builder, deep thinker, information junkie, communicator extraordinaire, buzz builder and lover of all things related to digital marketing and social media. @ShellyKramer | Linkedin.
Perhaps the most telling part of the culled data is that women lead the trend in accessing social media through smartphones and tablets, the future growth area of the Internet. Forty-six percent of women use a smartphone to access their social account versus 43% for men. Similarly, 32% of women use a tablet compared to just 20% of men. The disparity becomes more significant when you consider the Business Insider report saying 60% of social media time is spent on mobile.
Equally revealing, women set the trend towards visually oriented websites or apps. In fact, the three fastest growing social sites today—Instagram, Tumblr, and Pinterest—are used by more women than men. Nothing showcases this visual trend set by women than in Pinterest, where 33% of online women in the U.S. are into it compared to just 8% of online men.
What to make out of the gender trend? For one, you may need to craft your online message with women in mind, or put subtle women-leaning designs into your website or app. If you’re a man, you know you talk differently with a woman than with your sports buddy. If you’re a woman, you know what to do. You rule social media.
(Writing by Alex Hillsberg; Editing by Janina Energin, Rossen Horrick, and Algis Winkle)