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How RIM is pinning all its hopes on the new BlackBerry 10?

It’s a make or break time for the once-pioneering smartphone maker, Research In Motion as the company launches hotly anticipated, a critical, long-overdue makeover “BlackBerry 10”.

In the Shadow of Google’s Android-driven smartphones and Apple’s trend-setting iPhone, company has decided to host simultaneous live events in New York, Toronto, London, Paris, Dubai, Johannesburg, Jakarta and Delhi.

With only 4.6% of the overcrowded global market for smartphones in 2012, RIM is gambling its survival on the much-delayed BlackBerry 10. We wish them all the best!!!

The evolution of the BlackBerry: we look back at the history of the BlackBerry

1995 (RIM-900  or  Inter@ctive Paging): Also known as Inter@ctive Pager, a two-way pager introduced by RAM Mobile Data, the U.S. Operator of the the Mobitex network, with a small keyboard for sending and receiving email and interactive messages.

1998 (Interactive Pager 950 or RIM-950): two-way pager, replaced the RIM-900, featuring email, calendar, text messaging and even text-to-voice messages. When launched sold for $359.

2000 (RIM 957): the classic BlackBerry design, the device featured 32 MB of memory, wireless modem and integrated support for wireless email, Internet and paging. (couldn’t handle e-mail attachments and didn’t have a Web browser by default)

2002 (BlackBerry 5810): 1st BlackBerry phone with wireless cell phone networks – Considered one of the pioneers of the smartphone.


2003 (BlackBerry 7200 / 7230): $400 device, first to feature a color display with “push” functions to automatically update email, an integrated microphone and speaker, and a full Web browser and international roaming for travel.


2004 (BlackBerry 7100t):  featured SureType, technology that merges a phone keypad with a traditional QWERTY keyboard.

2005 (BlackBerry 8700): first device on Cingular’s EDGE network with subtle changes to the QWERTY keyboard, incorporating a phone keypad on the left side.

2006 (BlackBerry Pearl 8100): with digital camera, expandable memory and built-in media player

2007 (BlackBerry Curve 8300): with a sharper color display, and upgrades to the digital camera and media player.

2008 (BlackBerry Storm 9530 / Bold 9000): first BlackBerry without its signature keyboard. (For C-level executives circa 2008, carrying the BlackBerry Bold meant that you had arrived.)

2010 (BlackBerry Torch 9800 / Style 9670): smartphone with a touchscreen that slides upward to reveal a physical keyboard, first BlackBerrys to integrate social networks such as Facebook and Twitter.

2011 (BlackBerry Bold 9930):  with a much faster processor, “liquid graphics”, luxurious build and excellent battery life

2013 (BlackBerry Z10):  a fresh start for RIM with a brand-new OS based on QNX and a brand-new Web browser ——— It’s RIM’s best chance in years.


About the AuthorProfessional

Amarendra is the Chief Executive Officer and Editorial Director at CEOWORLD Magazine, and is responsible for all business management, company operations, finance, and social advertising operations.

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