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Is it a good idea that Instagram is joining its data to Facebook’s?

Facebook’s photo-sharing app Instagram announced that it has 90 million monthly active users, which was a 10% increase over December. Instagram also says its users upload to the social network 40 million photos per day. So it seems reports of the death of Instagram might have been exaggerated.

Facebook paid $1 billion at the time for the photo-sharing app photo-sharing app Instagram. So much for scaring off users over its controversial terms of service.

The revised Instagram Privacy Policy and Terms of Service finally kick in on Saturday —  Instagram is now allowed to start sharing their data with its parent company, Facebook. Good news and bad news!!! Is it a good idea that Instagram is joining its data to Facebook’s?

While Instagram said last September it had 100 million users, those numbers represented how many people were registered on the platform. The new numbers — monthly active users.

Here are the full stats, now listed on the company’s site:

  • 90 million Monthly Active Users
  • 40 million Photos Per Day
  • 8,500 Likes Per Second
  • 1,000 Comments Per Second

“Instagram continues to see very strong growth around the world,” Instagram co-founder Kevin Systrom told AllThingsD. “With many of the product and internationalization improvements we’ve made, we’ve been excited to see these efforts resonate with users globally.”

“Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups,” the company wrote on an unsigned blog post. “This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used.”


Kevin Systrom, Founder of Instagram:

About the AuthorProfessional

Features Editor, a senior director of strategic planning for a major university, has experience at a long/short equity hedge fund and has been in the markets for just under a decade. He has degrees in Economics and Communications and focuses on macro themes in the markets. His background also extends to logistics, marketing, and e-commerce.

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