Great Deal- AT&T cut the price of the Research In Motion Ltd. BlackBerry Torch in half
AT&T Inc (T), the second-largest U.S. mobile-phone carrier, has slashed the price of Research In Motion’s (RIMM) BlackBerry Torch smartphone, down to $99.99 ahead of the holiday buying season. AT&T’s new $99.99 price requires a two-year service plan with the carrier. Without the two-year contract, AT&T sells the phone for $499.99.
AT&T spokeswoman Kate Tellier said the price cut is part of a holiday promotion for the BlackBerry Torch. Tellier declined to comment as to whether or not the price cut would remain in place after the holiday season is over.
“Promotional pricing for wireless devices, especially in the holiday season is business-as-usual for AT&T and other carriers,” Tellier said in a statement. “We are pleased with consumer and business customer response to the BlackBerry Torch and we’re excited for the opportunity to offer it at such a compelling price point in time for the holiday.”
AT&T has decided to slash the price of the BlackBerry Torch smartphone to $99.99 on November 7, as it ushers in three devices running on Microsoft’s Phone 7 operating system ahead of the holiday buying season.
Indirect retailers such as Amazon.com (AMZN) sell the phone for as little as 1 cent. Best Buy (BBY) sells the phone for $149.99 on a two-year contract and Firefly.com offers it for $29.99.
The price cut doesn’t necessarily mean that RIM will get less money for each Torch it sells. Carriers typically subsidize the price of mobile phones to help lure customers into signing multiyear service contracts. The Torch is RIM’s first device to combine a touch screen with a full Qwerty keyboard.
DON’T MISS: Hit List
- Oops Incredibly expensive: AT&T Launches 30GB, 40GB, and 50GB Mobile Share packages
- Windows 8 Blue: a shift in the way Microsoft strategically approaches software updates?
- Controversial hacker Andrew Auernheimer Weev sentenced to 41 months in jail
- Notable tech leaders on the 2013 billionaires list: richest man in technology
- The BlackBerry Comeback in a brutally competitive but lucrative Smartphones market
- BlackBerry received biggest order ever: one million BlackBerry 10 smartphones
- Innovative web TV startup Aereo talking With AT&T, Dish on partnership
- Will Android-based Samsung Galaxy Note 8.0 go toe to toe with the iPad mini?
- 10 Billion Dollars Tech start-ups that have achieved booming success
- A 5-inch LTE smartphone that becomes a 10.1-inch tablet: Asus Padfone Infinity
- Must watch self-made technology entrepreneurs: Youngest tech billionaires under 40
- Microsoft follows online heavyweights Google and Twitter: Law Enforcement Requests Report
A longtime internet addict and casual writer, recognized expert in Infrastructure, Web Operations, and Technology. Organizes, manages and leads the day-to-day operation of the Information Center by reinforcing the mission and providing compelling content.(firstname.lastname@example.org)