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Wal-Mart’s holiday toy program: 100 toys for $10

By Hendrik L Clarke for CEOWORLD Magazine Updated:September 30, 2009

Wal-Mart Stores Inc. (NYSE:WMT), the world’s largest retailer, said Wednesday it will offer more than 100 toys at $10 during the key holiday season.

Wal-Mart is offering the promotion to attract recession-weary shoppers during the crucial holiday season, when toy retailers record up to 40 percent of annual sales.

Additionally, Walmart stores will match any local competitor’s advertised offer on the same toy product if it falls below $10. That offer will expire after Christmas.

During last year’s holiday season, the Bentonville, Ark.-based retailer promoted just 10 toys at the $10 price.

The toy push comes as Wal-Mart works to hold on to gains it has made during the recession as bargain-conscious consumers have traded down to cheaper products and focused on the necessities — both its specialties, AP reported.

Walmart $10 Toy Highlights:

Following are a few examples of the breadth of toys in Walmart’s $10 assortment, some of which are being newly introduced at $10 and others reduced 20-50% off Walmart’s every day low price:

* New Transformers Revenge of the Fallen Deluxe Action Figures
* Barbie Cut and Style Rapunzel
* Games such as Connect 4, Battleship, Monopoly, Trouble and Jenga
* Vtech Explore and Learn Helicopter
* Tonka Light and Sound vehicle assortment (firetruck, dumptruck, etc.)
* New Littlest Pet Shop Online Animals (virtual pet) or Littlest Pet Shop Playpack sets
* Clean-Up Pup Barbie Play Set and Mermaid Splash & Style Barbie
* New Play-Doh Burger Builder Set
* New Garanimals line Bath Boat (with squirter) and ABC 50 wood blocks kit
* Hot Wheels Trick Track
* LEGO Bionicle Legends set
* New Nerf-N-Force Sword
* My Little Pony So Soft Newborn
* Little Dreams Interactive Baby Doll

With its $10 price selection for the 2009 holidays, Walmart has added more offerings for a wider variety of age groups, as well as toys that support role play, imagination, active play and family engagement – areas of interest to parents and caregivers today. “Toys and board games bring families together through play. With a variety of toys offered today, budget conscious families can still find many ways to be engaged together,” said Reyne Rice, Toy Trend Analyst for the Toy Industry Association.

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