Men run the show on Twitter
The Harvard Business Review released new research on who is participating on Twitter. Marketers and business owners obviously need these statistics to decide if Twitter should be their cup of tea in the social media world.
Although there are more women than men on Twitter, and both genders tend to “Tweet” at the same rate, men dominate most of the activity:
• Twittering men have 15 percent more followers than their female counterparts.
• An average man is almost twice as likely to follow another man than a woman.
• An average woman is 25 percent more likely to follow a man than a woman.
• An average man is 40 percent more likely to be followed by another man than by a woman.
According to the Harvard Business Review’s blog post I read, these statistics place Twitter in sharp contrast to other social networks, where women tend to run the show. A section of the post said that -
“On a typical online social network, most of the activity is focused around women – men follow content produced by women they do and do not know, and women follow content produced by women they know.”
Also included in the research was some bad news for Twitter longevity. The median number of lifetime Tweets per user is only one, and the most prolific 10 percent account for over 90 percent of Tweets.
DON’T MISS: Hit List
Top Most Powerful Women in Social Media 2013
Is Facebook Considering On Incorporating Hashtags Functionality?
How social media giant Twitter became the victim of Internet security attacks?![How many recruiters adopting social media into their recruitment process [Social Recruiting INFOGRAPHIC 2013]?](http://ceoworld.biz/ceo/wp-content/uploads/2013/02/Social-Media-Recruiting-2013-150x150.jpg)
How many recruiters adopting social media into their recruitment process [Social Recruiting INFOGRAPHIC 2013]? 
Do We Need Social Media Policies To Control Employees Activities on Facebook and Twitter?
Why Vine, six-second Video-sharing app by Twitter no longer accessible to everyone?
Why an attractive woman receive 500% more messages than women who are considered less attractive?
Is Twitter doing enough to protect user from Government?
How Extreme Companies Can Go To Boost Their Followers On Twitter?
10 Billion Dollars Tech start-ups that have achieved booming success
How a marketing genius like Randi Zuckerberg was entangled in a privacy mess?
Twitter co-founder Jack Dorsey wants to run for mayor of New York City
About Us
Advertise with us
Become a Contributor
Contact Us
Email Newsletters and RSS Feeds
Job Opportunities
Magazine Subscription
Staff and Contributors
