Reviews and Resources NEWS

Plunge and changed its identity: Walmart

By Amarendra Bhushan for CEOWORLD Magazine Updated:July 17, 2008

It never ceases to amaze me..that W-M can spend billions on a logo that looks like a left over from the 60’s flower power age of hippies…my be they have been smoked to much Cuban cigars…..but, It NOT going to change my mind about them….

or, a cleaner, sleeker corporate identity will make Wal-Mart more attractive to consumers? Wal-Mart is planning a new logo, dropping the hyphen, and ditching the star.chain and the world’s largest retailer, plans to change its logo after 20 years.

The current logo has white letters on a blue-gray background bordered by red strips, and the company name is written as Wal-Mart, with a star replacing the hyphen. The new logo, the Journal reported, has a burnt-orange background.

A friend of mine mentioned in his article, The five pointed star that Wal-Mart uses is a symbol of god, peace, and tranquility and should not be replaced by a six pointed star that is the sign of the devil. If Wal-Mart removes the star, it should be replaced with a -Hyphen.

While highly profitable, perceptions of the world’s richest company have suffered from decades of aggressive business practices and dubious employment policies as well as a decidedly un-cool, low-end image. Can design help?

Is it about a new customer base? Maybe. To help purge some brand baggage? Perhaps. Will it cost millions, even over a billion, just in signage alone? Definitely. Will it make them cool? We’ll just have to wait and see.

I would say, The new softer-looking logo is a nice change for Wal-Mart, but an improvement in customer service and cleaner facilities would be ground shaking! Imagine a Wal-Mart with Nordstrom-type atmospherics and customer support–its target market could be greatly expanded.

Why spend thousands on new logo and signs in stores? Why not hire more help?

Like this article! ‹ In Case Anybody Was Wondering What The Best Flavor Of Ice Cream In The World Is? GLAM MEDIA LAUNCHES IN GERMANY and to Announce Acquisition! ›
Share this Post: Get It Delivered To Your Inbox