Influencer marketing is a very powerful concept in the current market. However, it should be kept in mind that the market does not stay the same all the time. Certain tools and concepts might be very powerful today but it is really hard to predict how the market would behave...

Online marketing companies are facing fierce competition these days due to the apparent surge in the number of digital firms sprouting every day into the market, in a robust manner. Likewise, choosing a company has become difficult for the client as well. It has not been long since Online Marketing...

What I love about marketing and advertising is the fluidity; the ebb; the flow. Trends constantly change. But some things don’t change. In 1776 economist Adam Smith introduced three axiomatic principles of marketing that still stand: needs, wants and demands. Whether you design a billboard in a virtual game, oversee...

While designing an innovative product and enthralling the customers with experimentation is one big challenge in business, marketing, and promoting the product so that it reaches the right kind of audience is even a bigger ball game. Marketing is one of the most sought after disciplines in MBA which needs...

Millennials live in a mobile-first world where pictures can be retouched in seconds and reshared on multiple social media platforms. Video advertisements are being shortened to keep customers engaged and typical marketing methods aren’t receiving the same returns. Experiential marketing events are the only events that saw a rise in...

The toughest place on the journey to making a sale is making your customer aware of your product in the first place. Whether or not they buy anything from you the first time they come across your product, you’re planting the seed for future purchases. That is why putting resources...

We are living in a digital era where more consumers are using the internet to shop, socialize and even build their brands. One of the biggest benefits to living in the digital age is that marketing your business has never been this easy. That’s because traditional marketing strategies are in...

Instagram has become an incredibly useful tool for brands in recent years, morphing from an image-only platform geared towards a younger set into an all-encompassing network for consumers of all interests and ages. With over a billion active accounts, Instagram is a portal you cannot afford to overlook as you...

More and more, customers are growing jaded and bored with typical marketing methods. If you really want to capture their attention, you need to get off their screens and off the page, and meet them where they really are, in the real world. This is where experiential marketing initiatives come...

Out of all the management disciplines for MBA, marketing is quite challenging as it needs strong communication skills, good approach towards management principles and proactivity from the side of the student. Such principles need real-time approach towards learning and mastering them too. Marketing is something which is also dependent on...

When it comes to marketing, even the tech companies are not left behind. Here are the strategies that can help their owners stay ahead of the pack. Technology companies need to be strategic when it comes to how they market themselves. There is competition when it comes to acquisition and...

Marketing is one of the most important considerations for long-term business growth, but many startups and new businesses struggle with it. Some have trouble initiating a strategy or making it successful, while others choose to avoid marketing altogether—a move that ultimately hurts their potential to succeed. So why is it...

“Optimizing keyword opportunities is the bread and butter of any high-performance SEO campaign and managed IT service firms are no different.” says JumpFactor’s CEO. The first thing to keep in mind when setting up your lead generation campaign is to analyze the buyer journey. At the top of the funnel,...

Out of all masters degrees, marketing management is the toughest because of the real-time experience demand is much more in it. Marketing a product depends on individual skills, approach, and knowing much more about the standard market rules as well. It is quite a dynamic subject and aspirants with a...

Whether you are selling goods or services, today the success of your business largely depends on your online presence. Every industry has been digitalized, and others are following their suit. The continuous growth of digitalized industries has to lead to increased demand for a digital marketer. Jobs for digital marketing...