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Monday, September 23, 2019

Higher Education

Digital Marketing Courses That Are Trending Globally

University Students

Whether you are selling goods or services, today the success of your business largely depends on your online presence. Every industry has been digitalized, and others are following their suit. The continuous growth of digitalized industries has to lead to increased demand for a digital marketer.

Jobs for digital marketing are a requirement of every industry today. Hence, we have compiled a list of globally trending digital marketing courses that give a 360-degree view and in-depth knowledge of the digital marketing industry.

Coursera’s Digital Marketing Specialization

A digital marketing course for beginners that touches on several aspects of digital marketing. You can learn search analytics, social media marketing, search engine optimization, and much more in this course. This course focuses on theories and concepts along with extensive knowledge of analytics and marketing. It is affiliated by the University of Illinois MBA program and is open to all. This specialization includes –

Marketing In Digital World

Marketing Analytics In Theory

Marketing Analytics In Practices

Digital Marketing Channels (Landscape)

Digital Marketing Channels (Planning)

Digital Marketing In Capstone ( final project)

Simplilearn’s Digital Marketing Specialist Masters Program

Simplilearn’s Digital Marketing Program covers all the core disciples of digital marketing such as social media, conversation optimization, web analytics, mobile, and email marketing, content marketing, SEO, PPC, and much more. It constitutes of 10 Digital Marketing Certified Associate program courses and 4 advanced courses wrapped in one program. Furthermore, it provides access to monthly mentoring lessons, quizzes and exams, downloadable notes, apps and workbooks, and much more. The course is available for $1,499 and is open for all and does not require any prerequisites for getting enrolled. One can complete this course in 4 months by putting in 10 hours per week.

University Students

Udacity Digital Marketing Nanodegree

Udacity has crafted two different courses, one for beginners who want to learn from scratch and one for professionals who wish to upgrade their skills.

The Nanodegree program for novices is the full-fledged immersive course for graduates looking forward to making a career in digital marketing. It offers platform specific skillsets and broad understanding of the digital marketing industry. This program includes marketing fundamentals, search engine optimization, search engine marketing, social media, content strategy, email marketing, social media advertising with Facebook, metrics with Google analytics, and much more. This course is priced at $999.

The second independent course is for those who want to brush up or upgrade their digital marketing skills. This independent program is flexible and budget-friendly, costing only $599. Also, you can upgrade to Nano Digital Marketing anytime by paying $499.

University Students

Digital Marketing Institute’s Masters In Digital Marketing

Digital Marketing Institute’s program is full-fledged two-year digital marketing course and is lengthiest of all mentioned above. The program can be categorized in part one and part two.

Part one consists of 150 hours of lectures and presentations. You are also required to submit two 5,000 word assignments. These assignments include writing a research paper on digital marketing and digital marketing strategy for any organization of your choice. The program compromises of six modules-

  1. Communication and Consumers
  2. Search Marketing
  3. Mobile Marketing
  4. Social Media Marketing
  5. Digital Strategy and Planning
  6. E-commerce and Email Marketing

Part two consists of writing a 15,000-word thesis for the next 52 weeks with the aid of mentors and webinars. Although doing in-depth projects has its own merits, it is considerable time to spend on one project.

This program costs around $10,735, including study material, tutorials, webinars, expert guidance, and much more. For enrolling in this course, you need to have a degree in commerce/marketing/ business along with two years of relevant experience / three years of digital marketing experience.


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Sophie Ireland
Foreign Correspondent for ​CEOWORLD magazine media. Policy Advisor, writer, professional restaurant recommender, and native New Yorker. I have approximate knowledge of many things.
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