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Andrew Witkin

Andrew Witkin

As the founder and president of StickerYou, Andrew Witkin believes in the enormous power of customization. With over a decade of StickerYou success, he is one of Canada’s leading experts in e-commerce, customization, startups, marketing and the tech economy. He is a graduate of Dalhousie University and holds an MBA from the Schulich School of Business, York University. Witkin has previously served as VP North American Licensing for Nelvana/Corus Entertainment and Director of Marketing for MegaBrands/Mattel. Andrew is a regular contributor to the CEOWORLD magazine.
CEO Confidential

Maintaining Brand Identity in Omnichannel Strategy

An omnichannel approach to marketing means seamlessly fusing together a number of different channels, which could include a website, social feeds and physical retail location, into a consumer experience that results in high-quality brand recognition. Omnichannel strategies are increasingly common, and can play a pivotal role in the success and...