Andrew Witkin

Andrew Witkin

As the founder and president of StickerYou, Andrew Witkin believes in the enormous power of customization. With over a decade of StickerYou success, he is one of Canada’s leading experts in e-commerce, customization, startups, marketing and the tech economy. He is a graduate of Dalhousie University and holds an MBA from the Schulich School of Business, York University. Witkin has previously served as VP North American Licensing for Nelvana/Corus Entertainment and Director of Marketing for MegaBrands/Mattel. Andrew is an opinion columnist for the CEOWORLD magazine.
Social Media
CEO Insider

5 Ways to Optimize a Social Media Strategy

Social media is always changing. From algorithm launches to new trends and interface redesigns, it’s important to stay up-to-date with the latest social media changes to maximize marketing efforts. For example, Facebook announced three major changes that will be rolling out within the next year. These changes include a completely...
Business Meeting
CEO Insider

5 Ways to Leverage Packaging As a Marketing Tool

According to a study by the global research company IPSOS, 72 percent of Americans say the design of a product’s packaging influences their purchasing decisions. Because packaging conveys brand identify and creates the first impression associated with a company, it’s important not to overlook this aspect of product development. The...
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