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Thursday, February 20, 2020

C-Suite Advisory

Brilliant Marketing Strategies for Start-Up Tech Companies

Business Marketing

When it comes to marketing, even the tech companies are not left behind. Here are the strategies that can help their owners stay ahead of the pack. Technology companies need to be strategic when it comes to how they market themselves. There is competition when it comes to acquisition and the retention of the available customers. More needs to be done for your tech company to stand out among the other players.

The main question then becomes, ‘what can the technology companies do to maximize the returns from the investment they put in marketing?’ The tech companies need to apply marketing tools that the clients are conversant with. Moreover, those in the marketing department should have a grasp of the opportunities and the challenges that are faced in the industry and find ways of increasing their marketing prowess. Below are some strategies that these enterprises can use to turn the market to their advantage:

Creating Great Video Marketing Content

Many companies are beginning to embrace the use of online videos as a marketing tool. The start-up tech companies should not be left behind in the use of this tactic. People are busy and may not have the time to go through huge volumes of marketing literature. They want to understand the marketing message within the shortest time possible and using the simplest means. That is why you are more likely to attract the clients if you upload an interesting short video online.

However, these videos should be useful to clients. The focus must be to tell the potential customer a compelling story on the products offered. Dedicate some movies to showing the viewers stories on a brief history of the company before going to the specificities of the products offered.

Just because the business deals with technology products, it does not mean that you should use technical terms. Look for ways of incorporating humor within the story so that the customers can find it interesting to watch.

At the same time, the content that is provided should be educational. For instance, give the tutorial on how to use the product effectively. Clients only feel comfortable to purchase from a company that avails useful online content. Use a proper online translation service where there is a language barrier.

Make Use of Influence Marketing Strategies

Influencers are now being used by tech companies to persuade the clients to purchase their products. Do not let that opportunity of this kind pass you by. However, you have to be careful on your choice of the influence since the modern tech product customers are well-informed and understand where they are being deceived. That means that you can only use an influencer that the customers trust.

When you use an influencer with a huge following, the people that trust them are likely to transform to your clients. The characteristics that you should look for in an influencer include:

  • Trustworthy
  • Professional
  • Huge following

Influencer marketing can work best when you put several factors into consideration. First, ensure you comprehend your need to know the type of buyers your tech company targets. Understand the goals they have, their problems, and the kind of solutions that can work for them.

The next step is to settle for influence with the content that the target clients can identify with. These are the people that are followed by your target market. Do not just settle for anybody you come across.

Create More High-Value Online Content

Companies are creating much online content. However, some of the information they avail online do not add any marketing value because the customers do not find them useful. As a manager of a tech company, do not just rely on short-term marketing strategies as you create the content.

The rule here is that when the customers feel that the content that you provide online is useful to them, and thus get the urge to reciprocate by purchasing your tech products. Because many other companies are competing for the attention of the clients, being a market leader may not be easy at first. The goal is to work consistently. Once the clients trust you, you can easily have more revenue compared to the other enterprises that use marketing shortcuts.

For every blog content that you create, ensure that you are telling a better story than the competition. The key is to assess what others are doing and ensuring that you come up with what is better. The successful brands are those that say how they are the solutions to the customer problems, the impact they have on the societal well-being and among other exciting content.

The content should be custom-made to suit the clients. That does not mean that all of them will love it. The goal is to win as many of these clients as possible. At the same time, take criticism positively and work on how to improve on service delivery based on what the customers say.

Do not Lose Focus of the Existing Clients

It is common for the tech companies to assume that the existing customers are already won and there is no point of reaching out to them. However, it is easy to lose them. Apart from informing of available new products, marketing also helps in increasing their level of loyalty towards the tech products provided. Additionally, it is these customers that can refer other clienteles to the products availed by your company.

There are different strategies to market to the existing customers. Have a bonus system where your company rewards the customers that have made a purchase of a given value within a specific period. Moreover, provide rewards for each referral from the client.

In conclusion, tech companies need to be aggressive when it comes to marketing. Though the results may not be immediate, they should consistently apply the marketing strategies mentioned above. The main goal is to stay way ahead of the competition in the industry. That can only happen when the customers find the marketing content impressive.


Have you read?

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Ryan Miller
Senior associate editor at ​the CEOWORLD magazine. Raised in Boston with a Brooklyn accent.
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