Cody Robertson

Cody Robertson

Cody Robertson is the creative director for Polyient Labs, where he oversees design and brand strategy for Polyient and its portfolio clients. Prior to Polyient, he spent more than a decade serving in senior creative roles at agencies and firms in NYC, LA and Phoenix working on behalf of numerous world-class brands. He recently earned a certificate in Blockchain Business Innovation and Application from MIT. Cody Robertson is an opinion columnist for the CEOWORLD magazine.
Executive Insider

A Guide to Marketing for Millennials for CEO’s: 4 Tips from a Real Millennial

What I love about marketing and advertising is the fluidity; the ebb; the flow. Trends constantly change. But some things don’t change. In 1776 economist Adam Smith introduced three axiomatic principles of marketing that still stand: needs, wants and demands. Whether you design a billboard in a virtual game, oversee...