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Thursday, September 19, 2019

Executive Insights

3 Digital Marketing Strategies to Increase your Brand’s Awareness

We are living in a digital era where more consumers are using the internet to shop, socialize and even build their brands. One of the biggest benefits to living in the digital age is that marketing your business has never been this easy. That’s because traditional marketing strategies are in the past and now you can reach more prospects than you ever could before.

Since the start of the internet age, as well as with the popularity of social media, more companies have been using digital platforms to their advantage to increase brand awareness. There are myriads of ways you can market your business online and it’s easier if you know which strategies work well.

If you’re unsure about how to increase your brand awareness online, contact a digital marketing consultant. A consultant will be able to help you with the following three optimized digital marketing strategies.

Using SEO to Increase Online Ranking

Do you want your website to appear on Google’s first page when people search for companies in your niche? The way to achieve this is by implementing strong search engine optimization (SEO) in your marketing strategy.

The use of SEO improves your digital ranking so you can be pushed to the top of Google’s search engine results pages (SERPs). This increases your visibility and more people will click on your webpage to see what services you have to offer.

Increased ranking brings in 10 times more traffic to your site than social media pages. It also refines your customer base so you’re more likely to receive quality prospects. You can implement SEO by posting quality content on your website.

Blogging Is an Excellent Way to Achieve SEO

Blogging about your brand or related topics is a way you can keep in touch with your customers. It’s also a useful tool to increase your SEO. Certain keywords in the text of your blogs can be detected by Google. Use the right ones and you will boost your ranking.

If your keywords are used often enough throughout your blog your webpage is more likely to appear at the top of Google’s search pages. Your site will be identified when people use those keywords when they’re searching for information. Using the correct words at the right frequency in your blogs can make your blog the first site that pops up during their search.

The Benefits of Search Engine Marketing

SEM or search engine marketing is a cost-effective way of reaching your target audience. You can utilize this strategy by creating ads that appear on other websites or social media platforms. It increases your visibility because these ads pop up on websites and related pages people are browsing on.

Here are some benefits when you use SEM:

  • Structured to grab the attention of your audience at the right time
  • Raises brand awareness
  • Anyone can do SEM for their brand
  • Increases sales
  • Entices your target audience to click on your ads

So if you’re serious about going digital with your marketing strategy contact a consultant to get you started. Once you know what marketing tactics work and how to implement them, you’ll boost your business more than you ever have before.


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Alexandra Dimitropoulou
Deputy executive editor at the ​CEOWORLD magazine. Writer, internet person, professional restaurant recommender, and native New Yorker. Passions: health & wellness, coffee, running & dogs.
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