Showing up powerfully as a leader today is more accessible and harder to do. Billions of people use the Internet and social media, which offers leaders more straightforward access to communicate. It creates the ability for leaders to build their personal brands in a far more efficient way. While this...

So many Course Creators think that creating the course is the end of their efforts. Unfortunately, courses don’t sell themselves. How much money and impact you make, is in direct proportion to how much marketing you do. We put so much effort into creating our courses and we want our...

If you're running a large company, you're no doubt familiar with some of the basics of SEO—the practice of earning more organic traffic by improving your rankings in search engine result pages (SERPs). You probably know that you need to research the right keywords, build a portfolio of links, and...

One of the most important things to know about SEO agencies is that some of them are going to hurt your rankings in the long run. There are countless small businesses that relied on some SEO agencies and ended up with huge ranking problems because of the black hat techniques...

The Ad World Masters agency presented a new survey about the advertising market globally and how is affected by the coronavirus pandemic. The Ad World Masters surveyed over 200 agency owners and top managers from 55 countries to evaluate their expectations and understand the condition of creative firms all around...

Technology is always never in a state of limbo - it is ever-evolving. The IT skills that were in demand in the previous years have become old as time evolves. That is the reason why tech companies have come to realize that employing candidates with digital skills in trend is...

According to the words of Brian Hebert “The capacity to learn is a gift, the ability to learn is a skill, and the willingness to learn is a choice”. These words are in total sync with the growing popularity of online courses that have helped millions to accomplish their dreams....

It should be no surprise that thought leadership marketing is an effective tool for supporting a nonprofit’s mission. After all, when your organization is out to make the world a better place, it typically has better-than-average stories to tell. What is surprising is how few nonprofit CEOs take the lead...

Chances are your company is not a disruptor, but it is facing disruption. This is the situation for almost every CEO. Companies like Uber and Tesla are held up as heroes, but they’re anomalies. The rest of us aren’t disruptors, but we are being disrupted. And this is having a...

Mistakes are part of human nature. We are bound to make them throughout life - your promotional efforts may succumb to some mistakes too. However, that’s nothing to be ashamed of - we live and we learn. It’s important to learn from these mistakes and improve as we proceed in...

There are many ways to improve the SEO of your website. When trying to measure the success of your strategies, the Click Through Rate CTR is a good metric to use. This metric analyzes the actual interest that the market has on your website. The CTR not only shows you...

Online Crib Co. was launched in 2012, founded by John Vincent Aquino, Mark Arciaga and Gerry Bautista. As a young entrepreneur back then, John Aquino started working as an online freelancer at the comfort of his own home and then shares his knowledge with his friend Mark Arciaga. After accomplishing...

The fact that social media metrics are important cannot be ignored by business and marketers alike. Maintaining all the right metrics can be quite a task. Loading up on legitimate likes, shares and a vast follower list –takes some planning, or at least the deployment of a secret weapon. Now...

Everywhere you look, you’re seeing more and more brands employ storytelling in their marketing. But don’t let that fool you into thinking that storytelling is some kind of passing trend in branding. Storytelling is here to stay – and you need to be implementing it in your marketing methods. Neuroscientists...

After a business develops its strategy and set its technology firmly in place, the next step is overall execution in the form of demand generation. Demand generation stands as a central function in marketing organizations worldwide, and includes the generation and nurture of quality leads, brand awareness, account based marketing,...