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Tuesday, October 20, 2020

Big PictureBusiness Transformation

Enterprise SEO: Here’s Why It Matters

If you’re running a large company, you’re no doubt familiar with some of the basics of SEO—the practice of earning more organic traffic by improving your rankings in search engine result pages (SERPs). You probably know that you need to research the right keywords, build a portfolio of links, and keep up a notable online presence on social media and in the news. What you may not know is why and enterprise company needs enterprise SEO services.

While smaller organizations may be able to handle their search engine optimization needs in-house, enterprise websites ran by big brands tend to have much more visibility compared to smaller companies, and they have specific needs unique to large organizations. Enterprise SEO can optimize your site, help you build or protect your brand identity and reputation, implement a content strategy for you, and even help with web development. A case study from Bright Pattern, a cloud contact center solutions provider, showed that LinkGraph’s enterprise SEO strategy was able to move their keyword rankings from double-digit pages up to the first and second pages in search engines. Here are some of the most important services an enterprise SEO agency can offer your company.

Technical SEO

Technical optimizations are part of your on-page SEO or the enterprise SEO efforts made on your own website rather than others. Enterprise sites are huge and always contain thousands, if not millions, of webpages. You need to make it as easy as possible for search engines to crawl and index your pages as well as provide the most convenient user experience possible to achieve high rankings.

Your enterprise SEO team can optimize your HTML code to make it as convenient as possible, as well as improve your meta descriptions, and standardize these improvements across your entire site, no matter the number of pages. Even better, an SEO team can use on-page optimization techniques to improve your page load speed, which is a significant ranking factor.

Web Design

The high page count on enterprise sites is one of the unique challenges that makes designing individual web pages so time-consuming that it’s essentially impossible. This is why an enterprise SEO company is likely to rely on templates for the layout and basic coding of web pages. Using templates not only lets you update your website faster, but they also protect you in the future in case major algorithm updates mean you need to incorporate rapid changes in your site.

Content Marketing

With a dedicated enterprise SEO service provider, you can focus on the core aspects of your business while the team deals with link building, keyword selection and incorporation, and content creation. You’ll need large scale digital marketing that goes beyond paid ads and your social media presence, though you’ll surely need those as well. Enterprise SEO firms can launch a content marketing campaign for you that includes both original content as well as reaching out to trusted media sources for news articles and press releases.

The more content and link you have on high-authority sites, the more your own domain authority increases. This is a score ranging from 1-100 that estimates how well your site is likely to rank in SERPs. Since enterprise websites are typically already among the most well-known in their niche, you’ll need to produce a high volume of high-quality content to stand out from your competitors. Enterprise SEO platforms specialize in earning quality backlinks and creating great content to both build your authority and manage your reputation.

Detailed Analytics

The best enterprise SEO firms will offer full transparency via management platforms that let you track the progress of your SEO strategy at any time. Get real-time reports on your keyword rankings, backlink portfolio, content creation, and more.

The best thing about SEO services is that these are long-term solutions, unlike paid advertisements which end once the campaign is over. All improvements made to your site are yours to keep, and you can utilize any lessons you learn on your own in the future.


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Sophie Ireland

Sophie Ireland

Contributors Editor
Sophie Ireland is the Contributors Editor at for CEOWORLD magazine, where she covers hiring trends, money, the future of work, and lists and rankings, and all things related to professional success for readers. She has ten years of experience in research, spanning market research, data analytics, macroeconomics, and financial services. She can be reached on email sophie-ireland@ceoworld.biz. You can follow her on Twitter at @ceoworld.