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Monday, June 21, 2021

C-Suite Lifestyle

3 Ways Leaders Can Use a Book to Build a Brand and Increase Their Value

Business team

We’re living in the ever-growing digital information world. Billions of consumers log into the Internet and social media daily for life, business, connection, and learning.

We have access to the knowledge of the entire world in the palm of our hands if we own a smartphone. Information is easier to access, and consumers use digital means to get everything they need in a concentrated way.

One medium these consumers stay tuned in is through content. The idea and mediums of content distribution have also changed. YouTube has become the new TV, podcasts have become the new radio, and written content is indexed for all to consume for generations to come.

A book is an excellent source of content, and it’s underutilized. A book can fully demonstrate thoughts and educate consumers about one topic or many topics within its covers. A book is a legacy form of content and offers an opportunity to create compounding value.

When you think about the idea of writing a book, you may be overwhelmed just at the thought. I’m going to need you to put that feeling aside for the moment because writing and publishing a book is more manageable in the digital information age.

Today, you can hire a ghostwriter to get the thoughts out of your head and into book format. You can use talk-to-text programs to speak out a book — avoiding some of the labor required. You can take existing content and repurpose that content into a book. There are many cost-effective and time-friendly ways to create a book.

Whether you’re a career employee or a lifetime entrepreneur, building a personal brand has tremendous benefits. The more you intentionally invest energy in your brand, the greater return you’ll experience in revenue and impact growth. An audience of tuned-in consumers gives leaders leverage that leads to growth. Here are three fundamental reasons why every leader should consider writing and publishing at least one book. A book can be an incredible growth strategy for your brand and increase value.

  1. A book helps vividly demonstrate your knowledge and expertise.
    A blog post can be a few hundred words. A podcast episode is a certain length. A newsletter post or article has a word length that consumers expect you to adhere to if you want their attention.
    When consumers pick up a book, they expect to invest time and energy into a longer-form piece of content. They’re willing to make that investment.
    Since the consumer is committed to whatever you want to talk about in a book, this attention opportunity allows you to demonstrate your knowledge and expertise with all the bandwidth needed from the consumer.
    Leaders can create a book and show their deep knowledge regarding what they do. A career leader can think of this as creating a manual or blueprint for what they believe and how they lead. An entrepreneur can showcase their expertise on the topic(s) their business is built around.
  2. A book helps build a consumer base, and that gives you options.
    Since a book can provide extended value to consumers, that value helps bring more consumers to your brand. In marketing, too many leaders try to go for a sale without having first added value. A book allows you to add value first, which is an approach that helps your brand stand out. It’s refreshing to experience value first.
    Building an audience of people who follow you and want to know more because of the value you’ve provided through a book creates options for leaders. With an audience, you can monetize the attention or leverage that attention for increased income.
    What you know has value, and consumers, employees, and connections could benefit from your experience. Putting your wisdom into a book helps you build a loyal group of consumers that want to know more and are willing to invest in being part of your brand.
  3. A book creates a legacy that forever adds value.
    Your goal, as a high-performing leader, is to create freedom and build a legacy. Writing and publishing a book develops an asset that will outlive you and your work. You can forever add value to anyone that experiences your knowledge in your book.
    As you’re going throughout your workday, at home doing tasks, or even driving, you can utilize talk-to-text software to speak out your thoughts and create a book that will ultimately build your legacy.
    Add value and help those with the topics you teach and how you lead. Create awareness of a better way and show the path to success through your book. Your knowledge and expertise can build a legacy that has a generational effect.

Use today’s tools, software, and access to information to write and publish a book that demonstrates your expertise. Writing and publishing a book is a content marketing strategy and a great way to build your brand.

Use a book to increases your value.


Written by Azul Terronez.

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Azul Terronez
Azul Terronez is a best-selling author, book coach and book brand strategist who specializes in helping leaders write and publish books. He’s the CEO of Authors Who Lead and his TEDx talk “What Makes a Good Teacher Great” has been viewed over two million times.


Azul Terronez is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.