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Wednesday, February 21, 2024
CEOWORLD magazine - Archive in Chuck Kent

Chuck Kent

Chuck Kent

Chuck Kent is the Chief Conversation Officer at Lead the Conversation, a content creation consultancy that makes it easier for busy executives to create authentic thought leadership content and lead meaningful industry conversations. Chuck Kent is an opinion columnist for the CEOWORLD magazine.
Charlene Gervais
CEO Spotlight

Brand architecture: What B2B CEOs need to know

As a B2B CEO, you’re responsible for building a strong company – but is the architecture underlying that building plan up to the job? No doubt you’ve got a business strategy in place, but is the brand strategy that must support it clear, strong and flexible enough to accommodate the...
Cheryl Grace at Nielsen
Executive Insider

4 ways CEOs can make diversity come alive

The evidence gets clearer every year: diversity pays.  You hear it from academia: “Diversity is associated with increased sales revenue, more customers, greater market share, and greater relative profits,” according to the University of Chicago. And it’s the conclusion of top consultants: “Top-team ethnic and cultural diversity is correlated with...
CEO Agenda

Three Reasons CEOs Don’t Become Thought Leaders

Many CEOs, forever looking to drive growth, curiously overlook one growth driver that is increasingly powerful: thought leadership. Research from Edelman revealed that 64% of B2B CXOs vet organizations through their thought leadership – and for 48% it has directly led to awarding business. This is particularly important in professional...
CEO Insider

Why a CEO Should be the Storyteller in Chief

Among your many responsibilities as CEO, none is more critical than that of brand champion. Internally you’re the visionary, inspiring the organization to live out its purpose. Externally – like it or not – you’re the keeper and communicator of your brand’s promise, the beacon and bellwether looked to by customers,...
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