Sunday, June 16, 2024
CEOWORLD magazine - Archive in Chuck Kent

Chuck Kent

Chuck Kent

Chuck Kent is the Chief Conversation Officer at Lead the Conversation, a content creation consultancy that makes it easier for busy executives to create authentic thought leadership content and lead meaningful industry conversations. Chuck Kent is an opinion columnist for the CEOWORLD magazine.
Mitch Duckler
CEO Briefing

Is your CEO ready for the future of branding?

CEOs can have an outsized impact on branding and brand value, from the influence (good and bad) of their personal brands on company performance, to their role as brand champions (or “guardians” as Brand Finance puts it in their annual index of CEO performance). Consequently, your top leader needs to...
Nancy Lerner
CEO Spotlight

Does your CEO need a brand shrink?

Branding, once misperceived as the sole domain of Chief Marketing Officers (CMOs), is now a key concern in the corner office, too. CEOs are looking to leverage the positive impact of brand on consumer preference, and the boost to customer loyalty and premium pricing which that preference brings. Chief executives...
Cheryl Grace at Nielsen
Executive Insider

4 ways CEOs can make diversity come alive

The evidence gets clearer every year: diversity pays.  You hear it from academia: “Diversity is associated with increased sales revenue, more customers, greater market share, and greater relative profits,” according to the University of Chicago. And it’s the conclusion of top consultants: “Top-team ethnic and cultural diversity is correlated with...
CEO Agenda

Three Reasons CEOs Don’t Become Thought Leaders

Many CEOs, forever looking to drive growth, curiously overlook one growth driver that is increasingly powerful: thought leadership. Research from Edelman revealed that 64% of B2B CXOs vet organizations through their thought leadership – and for 48% it has directly led to awarding business. This is particularly important in professional...
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