Cara A. Sloman

Cara A. Sloman, executive vice president, Nadel Phelan Inc.. Ms. Sloman has helped shape Nadel Phelan's brand, services and reputation for quality and results. Responsible for client strategy, while building and managing solid account teams that deliver results, Ms. Sloman has worked with market leaders to set industry agenda, establish thought leadership, build new categories, launch companies and navigate PR obstacles.

When I’m not at work, you can find me
On the trails with my noble steed or working in the garden.

Current philosophy
The future is whatever we decide to make it. Inspiration is to live every moment to its fullest, breathe deeply and keep going!

Cara A. Sloman is an opinion columnist for the CEOWORLD magazine. Follow her on Twitter and LinkedIn.

Global CEO Forum

Navigating the Right Niche Marketing Strategy

Cara A. SlomanGlobal CEO Forum

One of the most foundational elements of a successful marketing strategy is reaching your target audience – and this becomes extra challenging when you have a niche offering. The Chartered Institute of Marketing (CIM) defines a niche B2B market as “a clearly defined segment of the market. It is about...

Market Explainers

The Role of PR in Your Exit Strategy Business Plan

Cara A. SlomanMarket Explainers

Public relations plays a powerful role in laying the groundwork for an exit strategy for business by highlighting a company’s success in the marketplace, elevating its leadership team and showcasing its IP and data. PR also plays a pivotal role in communicating the exit to the market and to employees,...

Boardroom Advisory

Why Content Marketing, and Why Now

Cara A. SlomanBoardroom Advisory

Content was already king when COVID-19 came along. Now that the pandemic has shattered the standard B2B marketing plan that included face-to-face meetings and trade show interactions, content has become a primary source of information for those on the buyer’s journey. As its importance increases, it is more critical than...

CEO Insider

Three Ways to Strengthen Brand Reputation During the Pandemic

Cara A. SlomanCEO Insider

During an economic downturn, it’s traditionally the marketing budget that’s first on the chopping block. Some B2B tech companies think that in such a crisis situation, no one will be buying their solutions – this is how they end up jeopardizing their long-term market share. However, the companies that put customer needs...

CEOWORLD magazine

Cara A. Sloman

Navigating the Right Niche Marketing Strategy

The Role of PR in Your Exit Strategy Business Plan

Why Content Marketing, and Why Now

Three Ways to Strengthen Brand Reputation During the Pandemic

CEOWORLD magazine

CEOWORLD magazine

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