Cara Sloman

Cara Sloman

Cara Sloman, executive vice president, Nadel Phelan Inc. Ms. Sloman has helped shape Nadel Phelan's brand, services and reputation for quality and results. Responsible for client strategy, while building and managing solid account teams that deliver results, Ms. Sloman has worked with market leaders to set industry agenda, establish thought leadership, build new categories, launch companies and navigate PR obstacles. Cara Sloman is an opinion columnist for the CEOWORLD magazine. Follow her on LinkedIn.
C-Suite Advisory

Why Content Marketing, and Why Now

Content was already king when COVID-19 came along. Now that the pandemic has shattered the standard B2B marketing plan that included face-to-face meetings and trade show interactions, content has become a primary source of information for those on the buyer’s journey. As its importance increases, it is more critical than...