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Monday, November 18, 2019

CEO Journal

How to Improve Your Website CTR in 5 Steps

There are many ways to improve the SEO of your website. When trying to measure the success of your strategies, the Click Through Rate CTR is a good metric to use. This metric analyzes the actual interest that the market has on your website. The CTR not only shows you who has visited your website but it also indicates the growth pattern for your site. The metric is thus a crucial factor to consider when you are trying to get your website to stand out among the rest on the internet. But how can you exactly improve your CTR and reap the benefits? Here’s how: 

Including powerful meta descriptions 

The meta description is a short text that tells the visitors what the content is all about. This description comes right below the title tag. When you have a great meta description, you are sure to get improved CTR. The suggestions on what comprises a good description have largely remained the same since the earliest days of ranking.

Basically, a meta description should have around 150 characters that contain the most useful information about the content. Things like keywords should be included in the meta description to ensure high visibility.

Having updated content 

Another major factor that should be considered when trying to increase CTR is delivering up-to-date content. Content has always been at the core of increasing traffic. When it comes to SEO, there is nothing more important than good content. Experts from CLT Marketing in Charlotte, NC have previously released reports on the ever-increasing importance of content in the world of SEO.

Good content acts both as a means to drive new visitors to the site and also to retain the existing ones. If you have outdated content, the CTR rates will go down. Content tends to lose relevance with time. This is why it is important to keep churning out new content in order to keep the CTR rates high.

Optimizing the URLs 

Another great factor that tends to be overlooked is optimizing the URL. The structure of the URL is crucial in the SEO world. Every bit of the URL contains meaningful information that is picked up by both search engines and humans. A good URL should have the keyword and other necessary information that tells the visitors what the content is. Clean URLs that are not too long nor misleading can help you increase the CTR by great margins. When choosing the URL, some of the established best practices like avoid duplicate values are crucial.

Having great headlines 

In every realm of marketing, the headlines and titles should always be prioritized. The headlines give the reader of any particular content an idea of what they can expect. When a headline is written properly, it can mean high CTR rates. Many things need to be considered when structuring headlines. Some of the most important include: 

  • Having short headlines that are easy to read 
  • Including the keyword in the headline 
  • Having compelling titles that trigger action 
  • Making headlines unique for every post 

Using longtail keywords 

Another major aspect of increasing the CTR of a website is by having long-tail keywords. These keywords comprise of 3 or more words. They complement the short keywords – which are often called seed keywords. Long-tail keywords give more information about the content and help readers locate the specific information that they are looking for. In recent times, search engines have improved their algorithm and made it easier for the incorporation of meaningful longtail keywords. Long-tail keywords can be used in the meta description, headlines and the body of written content.

Marketers are always on the hunt for new ways to improve CTR. As time goes by, new information is changing the way experts in the field view SEO. The basic tenets of marketing have not changed over time though. The same tactics that were relevant a decade ago are still relevant today in the digital marketing realm.

Even though slight changes have happened as new platforms arise, the same basic foundations of content marketing remain. The above tips are some of the best you can use to achieve high CTR on your websites.


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Ryan Miller
Senior associate editor at ​the CEOWORLD magazine. Raised in Boston with a Brooklyn accent.
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