Experiential marketing is the new black. Every brand, it seems, is getting in on the game. Though the benefits of a successful experiential marketing campaign are substantial, so is the hit if the campaign fails. According to a study by ZenDesk, 95 percent of customers who had a bad experience...

It’s a great time to be a founder. As more cities seek to build ecosystems that support and nurture business growth, leaders are investing in dedicated physical spaces that remove some of the obstacles that often hinder young, cash-strapped businesses. Every startup — especially nascent ones — needs one quality...

Every CEO cares about compliance, but not every CEO makes compliance a top priority. Recent legislation proposed by U.S. Sen. Elizabeth Warren could change that. Warren's Corporate Executive Accountability Act would hold CEOs directly responsible when their companies expose customer data. That means compliance wouldn't be just a company issue, but also...

One of the greatest challenges facing any company is the ability to attract and retain talent. Companies continually face internal and external pay equity issues, succession planning, diversity, training, development, and everyday management. In addition to employment-related claims, matters involving these topics have the potential to negatively impact a company’s...

Brand standards are a force that all marketers have come up against at one point or another. Working like signposts, these standards prompt the language and creative we put out to market, forming the basis of our ongoing communication. For the most part, brand standards serve their purpose without fault...

Every business owner wants to see his or her business grow from start-up to maturity. There are also other businesses that have already established footprints in the market: they often have a problem with maintaining that status. The problem usually occurs when the businesses have no clue about the strategies...

You don’t know how to overcome procrastination and finally start doing tasks? Feel guilty about it? Solve this problem and stop being late. These 8 tips will help you figure it out. How to Overcome Procrastination: 8 Proven Ways Procrastination is the enemy of our productivity. It distracts us from...

Go Beyond Crafting a Mission Statement and Actually Live Out Your Beliefs: Years ago, I launched upon a journey from being a typical “Type A” CEO to becoming a more dedicated father, a more effective leader, and an overall better human being. During this pilgrimage of self-discovery, I came to...

With residents earning almost two times the national average, Warsaw is the wealthiest city in Poland, according to the CEOWORLD magazine data. People living in Warsaw earn $2,011 per head of population compared. The analysis was conducted by an independent wealth management firm CW Wealth. Warsaw is followed by Wroclaw...