Francisco Serrano

Francisco Serrano is the CEO at 121, a branding powerhouse with offices in the USA and Mexico. Under his leadership, 121 has created a disruptive branding model based on SPEED, becoming the go-to day-to-day branding partner for Fortune 500 companies like Reckitt Benckiser, Hershey’s and Audible, to name a few. As a team leader, team player, and as an entrepreneur; and by sharing his passion and fervor for branding through SPEED, Francisco has become a reference in the industry. Francisco Serrano is an opinion columnist for the CEOWORLD magazine.

Executive Insider

4 Marketing Risks Taken in 2019 and What We Learned from Them

Executive InsiderFrancisco Serrano

The year is almost over, and brand marketers all over the world are thinking about what the next decade will bring. But before we get too far ahead of ourselves, let’s take a moment to reflect on the year we’ve had. As consumers evolve, brands have been trying to follow...

CEO Advisory

Hiring: How to Choose the Best Fit for Your Organization

CEO AdvisoryFrancisco Serrano

Success in the business world is dependent on multiple factors, but one of the most important is what happens within the workplace. Every day, your organization is being shaped by each employee whom was entrusted to use their abilities to benefit the business and its customers or clients. As employees...

Executive Insider

Why Speed Should Be Your Business Priority

Executive InsiderFrancisco Serrano

For the past 16 years, our agency has seen quite a few changes and evolutions brought on by the industry. There has been a lot of navigating through the choppy waters that comes with agency work including corporate restructuring, mergers and the natural movement of personnel. The only way we...