Posting random things on your favourite social platforms doesn’t make you a social media marketer. While social media is a great marketing tool, it, like other great tools, can be misused and cut a business right down to size. Instead of meeting your goals (engagement, conversions or brand awareness), you...

In today’s world, where uncertainty is the new normal, where the speed of change continues to move at breath taking pace and technological advancement is disrupting businesses that have relied on their scale and their history as a defence to newcomer’s, the realisation that new rules are defining the game...

EAST ASIA AND THE PACIFIC :  Environmental risks are the leading concerns for doing business across East Asia and the Pacific, with “natural catastrophes” ranking first and “extreme weather events” ranking fifth. The concerns about “natural catastrophes” were heavily driven by responses from Japan and New Zealand, where they ranked...

The pace of change in business will never be as slow as it is today. It's become increasingly difficult for organizations to keep up: The last thing you need is the added task of keeping agencies up to speed. Yet when it comes to brand experience design, that’s exactly what...

Your organization’s culture permeates everything your organization is and does. If it’s vibrant, it attracts and keeps staff and customers. If it’s stagnant or toxic, it drives them away. Leaders are well aware that their organization’s viability directly relates to its culture. Research shows that a whopping 92 percent of...

The aim of doing business is profitability. Few people start a company hoping that they won’t make money out of it. Owning a business is challenging. However, it’s all worth the effort when the organization turns a profit. But just because your business is in the black, it doesn’t mean...

In today’s ever-changing business environment, it’s become increasingly difficult for companies to find a sustainable, competitive advantage. Product innovation is quickly copied and commoditized. This new age demands a bold, new approach with a fresh perspective and creative thinking. “The building and keeping of trust in a brand is vital...

Building a brand is no longer solely relegated to the CMO of a company. The converging importance of brand equity growth, customer engagement, sales performance, and customer experience demands a different level of attention and focus across the full C-suite. Simply put, the customer agenda fuels growth. Companies must drive...

“Sell high, buy low” has been the mantra of successful investors at least as far back as the 16th century, when the Dutch East India Company established the Amsterdam Stock Exchange, yet given the growing disparity in wealth we see around the world today, it’s clear that few among the...

You and your staff share a dream. You want to launch a product that will be successful. Together, you have done your research and spent days and weeks in the development phase. You know that what you are about to launch is going to make a huge splash. But there...

Every country works with a strong economy and the scope for it has become one of the important aspects to study in management. Managing finance and having a thorough understanding of economics is one of the sough-after fields in the MBA. Moreover, every firm in the world requires a strong...

The current market scape is riddled with brands that are vying for customer attention. While the world continues to flock online, garnering visibility in the digital realm is not as simple as it may seem. The need of the hour, are entrepreneurs who truly understand the nuances of social media...

There are many possible routes to the top for ambitious young leaders of tomorrow. There was a time when MBAs were in high demand by those who wished to use the graduate degree course to super-speed their careers. However, young businesspeople are increasingly questioning whether an MBA is right for...

“How can I create an app for my business?”, “How can I make mobile presence of my brand?,” - Such questions have become mainstream these days. Today, almost every CEO, regardless of the type of target audience or industry they are into, are turning towards mobile technology. They are realizing...

In an age when “branding is king,” we’ve ­become easily influenced by emotionally appealing, strongly worded messaging. Many of us readily adopt the views of people we see as attractive, strong, decisive, and confident. These charismatic people are adept at reading other people’s needs and wants, and they know exactly...