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Sunday, October 20, 2019

Executive Insider

Company profile: Mag Press Agency

In today’s ever-changing business environment, it’s become increasingly difficult for companies to find a sustainable, competitive advantage. Product innovation is quickly copied and commoditized. This new age demands a bold, new approach with a fresh perspective and creative thinking.
“The building and keeping of trust in a brand is vital to global expansion,” stated Milena Golda, president of MGA, Mag Press Agency. “Nowadays, losing trust can happen quickly, and it may difficult to rebuild, if at all.”
Milena Golda is no stranger to the international scene. For more than 20 years, she has expertly guided over 400 brands in the public and private sector.
Whether it’s a company that seeks to substantially increase their visibility in a foreign market or assisting an actual country in regaining the trust of international investors, there’s not much that she and her world-class team haven’t experienced while working with clients.
“I have just as much fun working with startups as I do with multinational companies or countries,” states Golda. “The creative process is virtually limitless.”
 A recent example of a startup that has turned to MGA, Mag Press Agency for assistance is ELA PIORUN, which has quickly positioned itself among leading Polish fashion brands.
Ela Piorun has already earned multiple awards and participated in successful fashion shows. The brand has now the First Lady of Poland, Agata Kornhauser, as a regular client.
Of course, every client is different. Having a basic cookie-cutter approach can do more harm than good as you expand globally.
With each global market presenting its challenges, unintended consequences can hurt a brand’s bottom line. For example, a client’s brand message in Greece may be substantially different from the United States. A brand must be aware of cross-cultural issues, since improper messaging can be perceived as insensitive or even disrespectful.
Golda wisely includes local collaborators to ensure laser-focused accuracy with the brand’s message. Brands can save significant time and money once the proper branding strategy is in place.
While designing custom solutions for international media, social media promotion, trade shows and conferences, the brand message must be consistent.
Golda prides herself with working with brands from nearly 50 countries across multiple industry sectors to provide international business promotion, marketing, and development solutions; ranging from global tactical issues requiring immediate resolution to high-level, longer-term international strategic planning for senior managers.
Raised by Jozef and Cecylia Golda in Poland, Golda stays very grounded while working with multinational corporations and government officials.
“They installed a strong work ethic that permeates through our entire team,” stated Golda. “While we do have what some may say are flashy clients, they all trust us to increase their visibility the right way. My parents made sure that my head didn’t get too big, regardless of having clients with very recognizable names.”
As co-founder of CEOWORLD Magazine, Golda established ties with many of the world’s leading media. She got an award from Businesswoman and Life Magazine as a Leader of Promoting Poland globally in 2018 and Businesswoman of 2019 Award from the National Certification Office in Poland.
Milena Golda is a Ph.D. graduate from University Complutense of Madrid, Graduate of Diplomatic Academy of Vienna, MA in International Relations from Warsaw University, and a grant from United Nations Program.
Even though the company MGA, Mag Press Agency has offices in various countries Golda choose to keep the main office in Warsaw, Poland. This location provides her access to a talented workforce, travel connectivity, easy access to international markets and clients.
Golda has a contact list that rivals many of the world’s elite and strong connections with leading media companies. Clients have benefited from her connections and experience. Through her strong relationships with clients, media, or world leaders, Golda can help assist companies in expanding globally with confidence. If you feel that you’re ready to increase your visibility and brand awareness globally, contact MGA, Mag Press Agency.
President
Milena Golda
Mag Press Agency
Tel: 0048 608 098 388
mg@magpressagency.com
www.magpressagency.com
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Anna Papadopoulos
Editor, writer, teacher, consultant. Advocate for plain language, journalism, free speech, and tolerance. Feminist. Based in Sydney, Australia.
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