Janet Balis

Janet Balis

Janet Balis is EY’s Global Advisory Leader for Media & Entertainment and Americas Marketing Practice Leader. Janet’s team works across a broad range of clients, including agencies, broadcast and cable networks, cable and satellite providers, publishers and brand marketers. Prior to joining EY, she held executive leadership roles at major media, entertainment, and technology companies including AOL, The Huffington Post and Time Warner. Janet is an opinion columnist for the CEOWORLD magazine.
C-Suite Advisory

Five strategies to bring CFOs and CMOs together and drive growth

Building a brand is no longer solely relegated to the CMO of a company. The converging importance of brand equity growth, customer engagement, sales performance, and customer experience demands a different level of attention and focus across the full C-suite. Simply put, the customer agenda fuels growth. Companies must drive...