Instagram has been an instrumental tool in the growth of many businesses since its introduction. Instagram proudly has over 700 million active users and has become a highly rated social media network. This has been a vast leverage for marketers to reach out to audiences who can engage their posts...

The Crypto industry is something that has grown beyond many people’s expectations over the last few years. What was once something of a niche market has become a major juggernaut of an industry, to the point where several Crypto trading groups were able to secure advertising spots during the Super...

For any brand, it is important to connect its product or service with its potential customers. So, they market their brand, products, and services. The world is going digital. Brands have started moving budgets from offline marketing platforms to their online counterparts. The demand for digital marketing professionals will only...

Your brand promise communicates the value you create for buyers and customers. It cuts across your brand strategy, content strategy, product experience, as well as sales and service execution. Content strategy is your single best tool to consistently bring your brand promise alive in buyer and customer interaction. But most...

By providing your customers with a superb dining experience, you will be leaving them with a memorable experience that they may never forget. However, in order to get people into your restaurant, you need to work on your marketing. Advertising, email blasts, and using social media to your advantage may...

Influencer marketing is a useful tool, which was widely used in 2021. In fact, according to a survey for 2021, 90% of respondents confirmed the effectiveness of Influencer Marketing. At the same time, 63% of marketers had plans to increase their Influencer Marketing budgets in 2021. Influencer marketing has a...

How do companies fully take advantage of AI’s magic when it comes to marketing efforts? Although this is traditionally in the domain of marketers themselves, CEOs also need to have a basic understanding of how to use AI in this realm. Here’s a high-level overview for the C-suite on what...

Many view Influencer Marketing as a cheat code. They seek out partnerships with celebrities to buy their way into benefitting from the influencer’s authority, knowledge, and social following. These firms don’t understand the importance of confirming that their brand’s values, beliefs, personality, and interests are aligned with the influencer. Creating...

One of the most foundational elements of a successful marketing strategy is reaching your target audience – and this becomes extra challenging when you have a niche offering.  The Chartered Institute of Marketing (CIM) defines a niche B2B market as “a clearly defined segment of the market. It is about...

Short message service (SMS) marketing is considered one of the most prominent elements for a successful business. It's also the most popular type of service component in telephone, internet, and mobile device systems. Due to that, there’s no denying the role of SMS marketing in helping businesses thrive in their...

Over the past year, COVID has forced businesses to alter the way they market their services and themselves. Companies were forced to embrace the digital space as more and more customers spent time surfing the internet and social media while the nation was on lockdown. During that time, business owners...

As leaders are just about to see the benefits of this year’s marketing decisions, they soon realize it’s time to start planning marketing strategies for 2022. Thankfully, as the economic recovery gains momentum, hopefully, marketers will find themselves with a more padded budget to work with. But, what would be...

Andrea d’Agostini is building businesses, fast. From his time as an actor in his late teens and early twenties, to his expansion of his entrepreneurial portfolio in the years to follow, there seems to be nothing he can’t do, craft, and attempt in order to make the world a more...

What does a publishing company have to do to sell 2 million books in a single year? For Puppy Dogs & Ice Cream, the answer is perhaps unexpected: combine meaningful topics for kids with innovative direct-to-consumer marketing tactics. It’s an unconventional approach, but it’s working — big time. Puppy Dogs...

The old adage is that content is king, and that couldn't be more true in the digital information age. As the world navigates and adjusts to a new reality of work and content consumption, more and more of what we consume is and will be on the Internet and through...