Although Millennials and Gen Zers grew up with technology all around them, they still prioritize personal gestures and thoughtful experiences outside of the "digital" box. This article will provide ways companies can use this knowledge to better engage with Millennials and Gen Zers with physical marketing. You might look at...

The traditional B2B sales cycle is drawn out, making it difficult to close deals quickly. This can cause growth to stagnate or even stop completely. To move away from traditional B2B sales cycles, it’s important to help sales and marketing work cohesively to nurture leads throughout the customer journey and...

How to Build an Inbound B2B Marketing Funnel: Companies must position themselves strategically to onboard customers effectively using various B2B tools in today's business environment. An inbound B2B marketing funnel allows businesses to attract, engage and convert prospective customers into paying customers. The marketing funnel gets narrower and takes potential customers...

The terms "creators" and "influencers" are often used interchangeably in marketing, but they are not similar. Although both creators and influencers use digital platforms to build their brands and engage with their audiences, they have distinct roles and ways of approaching their work.  In this post, we will explore the...

Local online marketing basically consists of all the marketing efforts you make that are designed to draw local traffic to your website specifically. In other words, this marketing type helps you reach your local audience. The truth is that many people prefer shopping locally when they can. According to statistics...

The word “metaverse” started to accumulate hype on the day when Mark Zuckerberg announced that his company Facebook was changing its umbrella brand name to Meta and was going to create its own share of the global Metaverse. Journalists and influencers immediately began trying to figure out what the Metaverse...

Over the past few years, artificial intelligence (AI) has emerged as a powerful economic and cultural force. While human creativity is still valuable, and expertise has more influence than ever before, smart computer systems continue to transform every aspect of society. AI and associated technologies are having a profound impact...

Despite the rise of digital advertising and social media, telemarketing remains a popular form of direct marketing. Like other marketing mediums, telemarketing can be used for lead generation, database cleaning, and sales.  But telemarketing allows marketers to establish personal connections with prospects in a way that digital strategies often can't. However, there...

In today's digital age, webinars can be a highly effective and cost-efficient way to connect with your target market. Being able to facilitate a two-way dialogue between your company and its audience has the potential to unlock a myriad of benefits, such as building trust and loyalty, strengthening relationships, and...

Gaining traction with social media marketing can be challenging. You have to view it as a long game, investing in data, storytelling, and social selling to boost your connections and turn followers into customers. Follow these tips to achieve the social media ROI you’re looking for. Despite its fast-paced atmosphere...

According to Ronn Torossian, to get the most out of video marketing, companies have to know which platform they need to utilize to distribute their video content. However, with most platforms starting to pivot toward video content these days, it's not always easy for companies to figure out which platform...

Corporate Social Responsibility (CSR) is the commitment of businesses to contribute positively to society through their operations, products, and services. It can also be understood as the broader concept of corporate philanthropy. Corporate Social Responsibility or social responsibility, especially today, is a controversial practice followed -among other things- by businesses...

Even if you think your marketing efforts are producing the results you need, it’s important to revisit your strategies regularly. In light of shifting consumer mindsets due to the pandemic and changing marketing trends, what worked in 2020 — or even 2021— might not work today. These tips can help you...

No one ever said that marketing was easy. It can be pretty challenging to create a successful marketing strategy and yield results. When planning your marketing strategy, consider many things, such as your target audience, the message you want to send, and the channels you will use to reach your...

Instagram has been an instrumental tool in the growth of many businesses since its introduction. Instagram proudly has over 700 million active users and has become a highly rated social media network. This has been a vast leverage for marketers to reach out to audiences who can engage their posts...