Brent Keltner

Brent Keltner

Brent Keltner, President at Winalytics. Brent began his career as a Ph.D. social scientist and spent 10 years at Stanford University and the RAND Corporation. It was at RAND where he learned how to structure qualitative research interviews as authentic conversations that yielded higher engagement and deeper insights. His forthcoming book, The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success (April 5, 2022, Page Two Books), introduces a framework proven to improve revenue outcomes at every step of the buyer journey by shifting from product-driven selling to authentic conversations.


Brent Keltner is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.
Brent Keltner
Business Transformation

The COO as a new CEO Revenue Partner

CRO is a “hot” trending title, but more CEOs are choosing a COO as their revenue partner instead. While there is not great industry data on this point, CEOs in a range of industries and growth stages are looking to COO for consistent revenue execution.  Consider these examples: Forbes: the...