Brent Keltner, Ph.D. is founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. He is the author of The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success (Page Two; April 5, 2022) and has been a featured contributor in CEOWORLD magazine, CustomerThink, MarketingProfs, and Training Magazine.

Before starting Winalytics, Brent spent 10 years as a Ph.D. social scientist at Stanford University and the RAND Corporation and 10 years as a revenue leader in growth stage to enterprise companies. Brent believes authentic conversations are the future of all sales and go-to-market strategy. Drop the product pitch and focus on personalizing every buyer and customer interaction. Authenticity always wins!

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Brent Keltner is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.