Amplified bounce rates, little retention, reduced media-craze, people put-off and the consequence - lesser investors. Well! This is what one can anticipate from a poorly designed website or an app. Fashion is fittingly termed as fashion for a reason – Coz it creates buzz! It tempts attention! Likewise, design trends...

Starting a business is not an achievement in the modern era – it’s keeping it afloat that matters the most. With the ease of launching a company, entrepreneurs don’t have to invest lots of resources into starting a business; crafting a complex strategy to become visible, unique, and consistent is...

8.25 seconds... That is the average attention span of a current internet user. And in the crowded landscape of digital marketing, standing out from the competition is paramount to capturing the attention of eager-to-buy customers. Many businesses fall into the trap of producing generic, uninspired content that fails to resonate...

The AI revolution has just begun from machines that make coffee for you to creating tailored marketing campaigns that drive engagement and conversions. Conversational AI has enabled enterprises to have personalized one-on-one interactions with their customers at scale.  Adorned with AI tools like chatbots and virtual assistants, enterprises are bridging...

In the ever-evolving landscape of online education, a groundbreaking study by Sarwar Khawaja, a distinguished British Pakistani entrepreneur, philanthropist, and educational pioneer, has opened new avenues for enhancing the effectiveness of online learning. His latest research, "Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the...

The relationship between customer and company has always been a subject of study over the years. This leads to the concept of the customer journey, the process involving all interactions between a company and a potential customer in the process of purchasing a product and/or service. Mapping the customer journey...

The marketing landscape is fiercely competitive, with everyone vying for the attention of international brands and a chance to build a strong reputation. These agencies' triumph hinges on their leaders' skills and willingness to adopt innovative and out-of-the-box strategies. Andrey Novikov, the co-founder and CEO of Affect Group, offers a...

The marketing world is being transformed by the rise of generative AI. As this technology improves, it allows marketers to be more efficient, creative and data-driven. I recently spoke with Ben Dutter, Senior Vice President of Strategy at Power Digital, to get insight on how generative AI is impacting marketing....

Even if your company operates nationally or internationally, you can still gain advantages by investing in geo-targeted SEO. With local SEO, you can position your brand to gain more credibility among target audiences. If your company’s marketing team is like most, they've integrated SEO tactics into their strategies. However, they...

“Even if you are on the right track, you’ll get run over if you just sit there.” - Will Rogers The global marketplace is constantly evolving, and business leaders who want to get ahead of these evolutions can use all the help they can get. The complexities of leading a global...

When I first launched my blog, it was a hobby. I wanted a creative outlet where I could create content and record my healthy (mostly low carb) recipes, so I’d have them well into the future. I knew that there were food blogs out there that were making money, but...

The “big secret” of innovation is that you must master the process before you can come up with content, or what makes up a truly breakthrough idea.  This means that it’s important through the innovation process that you concentrate on continuously finding and solving important problems, which requires that you concentrate on process....

In today's fast-paced digital landscape, CEOs and other executives recognize the importance of building a lasting brand. However, as marketing consultant Robert Arloro explains, protecting and sustaining a brand's prominence requires adaptability, especially in an era where consumer habits and business models are constantly evolving. As Arloro emphasizes, "The key...

In the modern digital world, marketing has become increasingly complex and requires a special approach. One of the most effective strategies is digital marketing. Digital marketing agencies play a crucial role in supporting companies in their online promotion efforts. In this article, we will explore what a digital marketing agency...

Since its inception in 2008, WiseStamp has steadily grown, now holding the position of the world’s leading email signature solution. Over one million users and 15,000 companies around the globe have integrated WiseStamp into their workplace marketing arsenal, making it an indispensable tool for anyone involved in branding, communications, IT,...