The room for influencer marketing is bigger than ever before. The pandemic influenced it: the number of followers of many bloggers has increased dramatically. When a brand reaches out to people through a trusted person, it is much more effective than direct advertising to a doubtful audience. And from the...

The marketing strategy has many small steps that have to be completed successfully in order for the company to be profitable. However, there are four big umbrellas that define how the layout should be structured. Whenever we have to think about big plans and long-term goals we start from the...

Marketing can get expensive: from paid advertising to costly outbound sales tactics, there are hundreds of ways businesses can build brand awareness. The truth is, every business wants organic reach, but how is that possible?  It seems we all want results, and we want them now, but does the real...

Every business leader, CEO, CFO, COO generally feels the same sense of blindness when it comes to digital marketing, how do we measure the return on our investment? The answer is relatively simple, without the right tools and platforms to deliver you that all-important data, there is no way to...

Digital Marketing is Essential in 2021: Several years ago, digital marketing was seen as a “nice to have” in most firms. Now, it is seen as an essential business tool to drive engagement, revenue, and performance metrics in an ever-competitive market. Last year, many sectors were either depleted or received...

Pivoting to social media can feel overwhelming, but it doesn’t have to. Whether you’ve been in the game a long time, or you’re starting a brand new company, it’s expected that brands have a social media presence these days. It’s important to have a public face on the internet, for...

One of the biggest challenges of working in digital is learning to roll with the times. That means dealing with shifting tides and constant fluctuations. What you knew yesterday is not gospel today, meaning you always must be well and truly on the ball.  If there is one thing we...

Digital marketing is one industry that can easily be accused of talking ‘fluff’ and making ‘grandiose’ claims without the evidence to support it and for those who engage with an agency, it is something they take away from their interactions way too often. Digital is an industry full of buzzwords...

Producing freely accessible content is key to good content marketing. As backward as it may seem, a free sample of your insight and perspective will drive audience interaction with your brand, attract new users, and provide results. Thought leadership content relies on sacrificing your “industry secrets” to share them with...

The case for video marketing is clear. Just as evident is that brands miss an exciting chance to connect with customers when they don’t produce videos. Megan Allinson of BKM Marketing outlines why brands should integrate this powerful asset in their marketing mix and offers strategies to creating valuable video...

COVID-19 has transformed the digital market for businesses around the world, with business leaders faced with what seems a click of the fingers as the need for digital marketing surges to where experts expected us to be in 2025 in a matter of months. This sudden and drastic evolution will...

In a world where writers work in solitude, their imprinted expressions unquestionably speak louder than any form of craft. Nick Lai, Managing Director of multiple brands may be famous for being an elite and thriving entrepreneur, but his writing has been relatively a great addition in his chronicles of life....

Marketing has the potential to transform the fortunes of a business. It can enable existing products to scale substantially or identify unexpected new opportunities for growth. On the other hand, marketing can be a costly mistake if it not focussed on the right priorities. To make the most of their...

Your company will live or die based on the “Attention Economy”.   Executives can doubt that at their own peril.  In the last 48 months, the world changed, and you can learn from the trends, algorithms, wins and losses of others to be a success in 2021. We know that sales...

In most large companies, the Chief Financial Officer is responsible for defining how the business invests its money. They review business cases, judge risk and reward and allocate budgets accordingly. Investments for which the return can be estimated with confidence are usually the first to be approved. Proposals for marketing...