Kelly Keenan

Kelly Keenan

Kelly Keenan is a leading brand strategist, agency owner, highly sought-after speaker, and leadership consultant. He is the Founder and President of Brand Story Experts and for over the past two decades, has helped hundreds of brands clarify their story to ignite their culture and sales. He is also the author of Everyone is an “Influencer”: Building A Brand By Engaging The People Who Matter Most.


Kelly Keenan is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.
C-Suite Agenda

When It Comes to Influencer Marketing, Don’t Take Shortcuts

Many view Influencer Marketing as a cheat code. They seek out partnerships with celebrities to buy their way into benefitting from the influencer’s authority, knowledge, and social following. These firms don’t understand the importance of confirming that their brand’s values, beliefs, personality, and interests are aligned with the influencer. Creating...