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Thursday, May 9, 2024

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CEO Spotlight

Yes, We Are What We Buy: Consumers Who Defy the Line Between Brand and Identity

Way back in 1890, the famous psychologist William James wrote, “A man’s self is the sum total of all that he can call his.” And that was before iPhones, Diesel jeans, and Teslas! Clearly, products and services link to our feelings and behaviors. But just how tight are these linkages,...
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