archiveChief Operating Officer Insider

Public relations (PR) is an important component to any business marketing plan.  Typically, a marketing plan has three parts: marketing, advertising and PR.  All three parts need to have a strategy that complements the other. The purpose of having a public relations plan is it helps you outline the key...

As part of the animal kingdom, we coexist with many other animals. Pets provide us with hearty companionship. Animals in zoos and circuses provide recreation. Several types of animals are reared for their meat, milk, skin, and other commercial products. And others’ existence plays a role in maintaining the ecological...

Manufacturers have always been innovators. They know how to perfect their products, optimize supply chains, and grow relationships with customers. They've developed processes, tools, and strategies over their existence that set them apart from the competition. These strategies have brought them success and made them who they are. But when...

Women’s issues aren’t just for women, they are issues for business, for men and for society, yet the minute they are framed as ‘women’s issues’ or even the more neutral ‘gender’ issues, there is a tendency for whole swathes of people, mostly men, to disengage. They think it’s all over...

Sometimes business and relationships do not work well, and if this happens in family businesses, the experience can be particularly stressful. Some of the most common reasons behind disputes in family businesses are the behavioural challenges of a particular family member and ideological differences between the founders. Whatever may be...

FBI hostage negotiator Chris Voss, writes, “Negotiation serves two distinct, vital life functions—information gathering and behavior influencing—and includes almost any interaction where each party wants something from the other side.” He goes on to explain that nearly everything in your life, from career to relationships, depends upon this skill. Negotiation,...

We can quit our jobs or our degrees, but we can’t quit our life purpose. So our real task in life is to discover our unique life purpose. The challenge in finding our purpose is that we are programmed to continually look for the linear and simple answer. But often...

We live in a world full of ideas, with the ability for many people to take those ideas and turn them into a business. This draw towards entrepreneurship is important for the economy, it is part of what drives job creation, innovation, and technological growth. For many folks the idea...

Building wealth is about more than the amount of money you see when you look at your bank account balance. A rich life is experiencing freedom, financial security, and a schedule driven by purpose and alignment. It's more than material possessions.  Our time is limited, and too often, we give...

Mother’s Day is this weekend and being a mom can be the hardest job in the world, especially as you are juggling your personal and professional life as a CEO. However, as a new mom being told that your child will be born autistic, your world will change. Autism moms...