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Monday, May 10, 2021

Michael R. Solomon

Michael R. Solomon

Michael R. Solomon, Ph.D. is professor of marketing in the Haub School of Business at Saint Joseph's University. He advises global clients in leading industries on marketing strategies to make them more consumer-centric. He is the author of several leading textbooks on marketing, consumer behavior, advertising and social media.

Books by Michael R. Solomon:
The New Chameleons: How to Connect with Consumers Who Defy Categorization (Kogan Page; 1st edition; February 23, 2021).

Michael R. Solomon is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.