“Digital transformation.” “Digital strategy.” “Think digitally.”  What do they really mean? What do they really imply for you and for your organization?  Do you know why you are doing these things and what your organization intends to accomplish?  Does your organization need both a digital strategy and a business strategy? ...

It has been well publicized how the pandemic has accelerated digital transformation across the world. What does not receive as much attention is that between 70 to 84% of digital transformations are failing. Becoming digitally-driven has become essential for many organizations not to thrive, but to survive, in today's turbulent...

Marketing can get expensive: from paid advertising to costly outbound sales tactics, there are hundreds of ways businesses can build brand awareness. The truth is, every business wants organic reach, but how is that possible?  It seems we all want results, and we want them now, but does the real...

Ecommerce is well on its way to almost completely replacing traditional physical retail outlets. While there will likely always be a certain measure of demand for in-person shopping, consumers live online these days, and the thought of a retail business neglecting its website as a direct sales channel is unthinkable....

Even prior to the COVIID outbreak that has seen so many businesses forced to reimagine how they do business in a socially distanced world, e-commerce was exploding in Australia, with Statista estimating the Australian e-commerce space (local market) rising to a stratospheric $30 billion in 2021: up from $20 billion...

Your company will live or die based on the “Attention Economy”.   Executives can doubt that at their own peril.  In the last 48 months, the world changed, and you can learn from the trends, algorithms, wins and losses of others to be a success in 2021. We know that sales...

With the growing role of connectivity in the B2B and B2C setting, being able to engage your target audience is increasingly important in ensuring a good customer experience. According to research, most customers now get online to search for a brand or product even before they decide to contact a...

According to Conway’s Law, which was developed by software programmer Melvin Conway, “Any organization that designs a system will produce a design whose structure is a copy of the organization's communication structure.” In other words, what teams deliver will be a reflection of their organizational structure, given how much org...

The holiday shopping season seems to start earlier every year. But after the 2020 we’ve had, this fall will undoubtedly be a little different. Right? Yes and no. Consumers probably won’t be packing into retail outlets and shopping malls in the coming months, but they’ll continue to shop online as...

During an economic downturn, it’s traditionally the marketing budget that’s first on the chopping block. Some B2B tech companies think that in such a crisis situation, no one will be buying their solutions – this is how they end up jeopardizing their long-term market share. However, the companies that put customer needs...

Leaders have a lot on their plates right now. Pandemic presents a multi-dimensional challenge: Public health, operational, and economic crises, all rolled into one. Wrestling this three-headed beast is the metaphorical equivalent of having to walk, chew gum, and juggle chainsaws at the same time. Adding complexity, each crisis demands...

Working from home has become the new normal. While we all make adjustments, now is the time for organizations to look to virtual reality as a viable medium for productivity and inter-team communications. With the uncertainty of a timeline around the end of COVID-19 and an increase in investments made...

Deck: The “rational actor” of economic theory was always a fiction. When you know why people really buy, you’ll know how to convey the value of your offering. No matter how great your product or service might be, it’s not going to sell itself. Nearly half of startups fail within the first four years, and...

Why do larger companies acquire startups? If you’re a startup founder or even entrepreneur strategizing a venture you can take all the way through from launch to glitzy exit, you’ve got to know why a larger company would buy you. Here are ten of the most common M&A strategies of...

Building a brand is no longer solely relegated to the CMO of a company. The converging importance of brand equity growth, customer engagement, sales performance, and customer experience demands a different level of attention and focus across the full C-suite. Simply put, the customer agenda fuels growth. Companies must drive...