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Dr. William Putsis

Dr. William Putsis is a Professor of Marketing, Economics and Business Strategy at the University of North Carolina-Chapel Hill, and a Faculty Fellow for Executive Programs at Yale University. He is also president and CEO of Chestnut Hill Associates, a strategy consulting firm offering a suite of online executive development courses. His new book is The Carrot and the Stick: Leveraging Strategic Control for Growth (Rotman-UTP Publishing, Feb. 3, 2020). Dr. William Putsis is an opinion columnist for the CEOWORLD magazine. Follow him on his website or connect on LinkedIn.

Art And Culture

Use the 3 Main Tenants of Game Theory to Position Your Company to Win

Dr. William PutsisArt And Culture

Commitment matters – Use it to your advantage: The story of the Persians, Marathon, Nike and a heart attack. If you think that U.S. politics are dangerous these days, consider the Persian Empire in 500 BC. It was the greatest and most powerful of the time. However, as the Athenians...

CEO Insider

Use a “Carrot and a Stick” Approach to Leverage Business Across Multiple Markets

Dr. William PutsisCEO Insider

Today’s competitive business environment is no longer about simply being successful in an isolated part of the market. Successful businesses will no longer be able to focus solely on their primary industries. The new game is one of competition across different markets. What good companies do today is find and...

Dr. William Putsis

Use the 3 Main Tenants of Game Theory to Position Your Company to Win

Use a “Carrot and a Stick” Approach to Leverage Business Across Multiple Markets

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