Dr. William Putsis

Dr. William Putsis is a Professor of Marketing, Economics and Business Strategy at the University of North Carolina-Chapel Hill, and a Faculty Fellow for Executive Programs at Yale University. He is also president and CEO of Chestnut Hill Associates, a strategy consulting firm offering a suite of online executive development courses. His new book is The Carrot and the Stick: Leveraging Strategic Control for Growth (Rotman-UTP Publishing, Feb. 3, 2020).

Mr. Philip J. Burns and Dr. William Putsis are co-founders and partners at The Platform for Strategic Growth, a strategy services firm focused on matching deep-seated customer needs with unique points of strategic control.

Dr. William Putsis is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.

CEO Insider

Google Glass to Smart Glasses: What this may tell us about future technologies

Dr. William PutsisCEO Insider

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” - Bill Gates. Predicting the future is easy; predicting when it will happen is the difficult part. Walking in Selfridges department store off of Oxford street...

Chief Executive Insights

Digital is not Strategy. Strategy is Strategy.

Dr. William PutsisChief Executive Insights

“Digital transformation.” “Digital strategy.” “Think digitally.” What do they really mean? What do they really imply for you and for your organization? Do you know why you are doing these things and what your organization intends to accomplish? Does your organization need both a digital strategy and a business strategy? ...

Business Transformation

Use the 3 Main Tenants of Game Theory to Position Your Company to Win

Dr. William PutsisBusiness Transformation

Commitment matters – Use it to your advantage: The story of the Persians, Marathon, Nike and a heart attack. If you think that U.S. politics are dangerous these days, consider the Persian Empire in 500 BC. It was the greatest and most powerful of the time. However, as the Athenians...

CEO Insider

Use a “Carrot and a Stick” Approach to Leverage Business Across Multiple Markets

Dr. William PutsisCEO Insider

Today’s competitive business environment is no longer about simply being successful in an isolated part of the market. Successful businesses will no longer be able to focus solely on their primary industries. The new game is one of competition across different markets. What good companies do today is find and...