Dr. William Putsis

Dr. William Putsis is Emeritus Professor of Marketing, Economics and Business Strategy at the University Of North Carolina-Chapel Hill. He is on the leadership team at Knapp Capital Management, an innovative and rapidly growing Commercial Real Estate and Development company and President and CEO of Chestnut Hill Associates, a strategy consulting firm he founded. His new book is Scarlett’s Revenge: Outsmart. Outgrow. Business Strategy for a Disruptive World, Available for pre-order, official release July 25, 2025, in hardcover, softcover, and e-book on Amazon, Barnes & Noble, Walmart and all major platforms in the US and worldwide. Audiobook coming soon https://scarlettsrevenge.com.

Dr. William Putsis is an external advisory board member for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.

Executive Agenda

Disrupt or be Disrupted: Disrupting Yourself

Executive AgendaDr. William Putsis

Growing by Stepping Outside Your Comfort Zone We’ve all heard the mantra: Disrupt or be disrupted. But if it’s so obvious, why do so many established companies struggle to evolve? And what if the real secret isn’t just about disrupting your business, but about disrupting yourself? Lessons from Stepping Out...

Market Explainers

Bringing Manufacturing “Back” to the U.S.?

Market ExplainersDr. William Putsis

Manufacturing Extension Partnership (MEP) Centers Under Fire. We often hear that “small business is the backbone of the country” and that we need to bring manufacturing “back” to the United States. Interestingly, manufacturing in the U.S. has been surprisingly stable over the last 10 – 15 years. Detroit’s manufacturing economy...

Executive Agenda

Survive or Thrive? Understanding – and Misunderstanding – the State of Commercial Real Estate

Executive AgendaDr. William Putsis

Much has been written about the state of commercial real estate. From CBS’s 60 Minutes to the New York Times to the Wall Street Journal and just about every other publication you can think of, experts have been writing for the past twelve to eighteen months about the impending catastrophe...

CEO Insider

Strategic Control and the Long Game: Tesla’s EV Strategy

CEO InsiderDr. William Putsis

Tesla’s EV strategy is turning into a textbook example of how to transition from one point of strategic control to another to leverage strategic control in the long run, and how to use the other aspects of their broader strategy to support dynamic competitive advantage. A Strategic Control Point is...

CEO Insider

Investing in Sustainability – Violations of the Sole Interest Rule or Good Business?

CEO InsiderDr. William Putsis

“The property of being environmentally sustainable; the degree to which a process or enterprise is able to be maintained or continued while avoiding the long-term depletion of natural resources.” … Definition of Sustainability in the Oxford English Dictionary One of the hottest topics in business over the past few years...

Global Perspectives

When Old is New – “Barnstorming” as the “New” Social Media?

Global PerspectivesDr. William Putsis

A great deal of media attention these days, after our post-pandemic “lockup,” has centered on what many people refer to as “revenge” travel – traveling because “we can.” To wit, rising prices on virtually all aspects of travel combined with congestion at our airports has garnered much of the recent...

Global Perspectives

The Power of Paradox

Global PerspectivesDr. William Putsis

Frustrated by the pressure of ensuring that your people are delivering on today’s core process while at the same time needing to develop tomorrow’s best practices? Are you paying the price of focusing on the customer while employee grievances stack up in your Inbox? Maybe you feel all your time...

CEO Insider

Google Glass to Smart Glasses: What this may tell us about future technologies

CEO InsiderDr. William Putsis

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” - Bill Gates. Predicting the future is easy; predicting when it will happen is the difficult part. Walking in Selfridges department store off of Oxford street...

Strategic Insights

Digital is not Strategy. Strategy is Strategy.

Strategic InsightsDr. William Putsis

“Digital transformation.” “Digital strategy.” “Think digitally.” What do they really mean? What do they really imply for you and for your organization? Do you know why you are doing these things and what your organization intends to accomplish? Does your organization need both a digital strategy and a business strategy? ...

Market Explainers

Use the 3 Main Tenants of Game Theory to Position Your Company to Win

Market ExplainersDr. William Putsis

Commitment matters – Use it to your advantage: The story of the Persians, Marathon, Nike and a heart attack. If you think that U.S. politics are dangerous these days, consider the Persian Empire in 500 BC. It was the greatest and most powerful of the time. However, as the Athenians...

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