Dr. William Putsis

Dr. William Putsis is a Professor of Marketing, Economics and Business Strategy at the University of North Carolina-Chapel Hill, and a Faculty Fellow for Executive Programs at Yale University. He is also president and CEO of Chestnut Hill Associates, a strategy consulting firm offering a suite of online executive development courses. His new book is The Carrot and the Stick: Leveraging Strategic Control for Growth (Rotman-UTP Publishing, Feb. 3, 2020).

Dr. William Putsis is an external advisory board member for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.

CEO Agenda

Survive or Thrive? Understanding – and Misunderstanding – the State of Commercial Real Estate

CEO AgendaDr. William Putsis

Much has been written about the state of commercial real estate. From CBS’s 60 Minutes to the New York Times to the Wall Street Journal and just about every other publication you can think of, experts have been writing for the past twelve to eighteen months about the impending catastrophe...

CEO Insider

Strategic Control and the Long Game: Tesla’s EV Strategy

CEO InsiderDr. William Putsis

Tesla’s EV strategy is turning into a textbook example of how to transition from one point of strategic control to another to leverage strategic control in the long run, and how to use the other aspects of their broader strategy to support dynamic competitive advantage. A Strategic Control Point is...

CEO Insider

Investing in Sustainability – Violations of the Sole Interest Rule or Good Business?

CEO InsiderDr. William Putsis

“The property of being environmentally sustainable; the degree to which a process or enterprise is able to be maintained or continued while avoiding the long-term depletion of natural resources.” … Definition of Sustainability in the Oxford English Dictionary One of the hottest topics in business over the past few years...

Success and Leadership

When Old is New – “Barnstorming” as the “New” Social Media?

Success and LeadershipDr. William Putsis

A great deal of media attention these days, after our post-pandemic “lockup,” has centered on what many people refer to as “revenge” travel – traveling because “we can.” To wit, rising prices on virtually all aspects of travel combined with congestion at our airports has garnered much of the recent...

Success and Leadership

The Power of Paradox

Success and LeadershipDr. William Putsis

Frustrated by the pressure of ensuring that your people are delivering on today’s core process while at the same time needing to develop tomorrow’s best practices? Are you paying the price of focusing on the customer while employee grievances stack up in your Inbox? Maybe you feel all your time...

CEO Insider

Google Glass to Smart Glasses: What this may tell us about future technologies

CEO InsiderDr. William Putsis

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” - Bill Gates. Predicting the future is easy; predicting when it will happen is the difficult part. Walking in Selfridges department store off of Oxford street...

CEO Insights

Digital is not Strategy. Strategy is Strategy.

CEO InsightsDr. William Putsis

“Digital transformation.” “Digital strategy.” “Think digitally.” What do they really mean? What do they really imply for you and for your organization? Do you know why you are doing these things and what your organization intends to accomplish? Does your organization need both a digital strategy and a business strategy? ...

Tech and Innovation

Use the 3 Main Tenants of Game Theory to Position Your Company to Win

Tech and InnovationDr. William Putsis

Commitment matters – Use it to your advantage: The story of the Persians, Marathon, Nike and a heart attack. If you think that U.S. politics are dangerous these days, consider the Persian Empire in 500 BC. It was the greatest and most powerful of the time. However, as the Athenians...

CEO Insider

Use a “Carrot and a Stick” Approach to Leverage Business Across Multiple Markets

CEO InsiderDr. William Putsis

Today’s competitive business environment is no longer about simply being successful in an isolated part of the market. Successful businesses will no longer be able to focus solely on their primary industries. The new game is one of competition across different markets. What good companies do today is find and...