Dr. William Putsis

Dr. William Putsis

Dr. William Putsis is a Professor of Marketing, Economics and Business Strategy at the University of North Carolina-Chapel Hill, and a Faculty Fellow for Executive Programs at Yale University. He is also president and CEO of Chestnut Hill Associates, a strategy consulting firm offering a suite of online executive development courses. His new book is The Carrot and the Stick: Leveraging Strategic Control for Growth (Rotman-UTP Publishing, Feb. 3, 2020).

Mr. Philip J. Burns and Dr. William Putsis are co-founders and partners at The Platform for Strategic Growth, a strategy services firm focused on matching deep-seated customer needs with unique points of strategic control.


Dr. William Putsis is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.
Business Conference Speaker
Chief Executive Insights

Digital is not Strategy. Strategy is Strategy.

“Digital transformation.” “Digital strategy.” “Think digitally.”  What do they really mean? What do they really imply for you and for your organization?  Do you know why you are doing these things and what your organization intends to accomplish?  Does your organization need both a digital strategy and a business strategy? ...