As companies embrace digital transformation, it'll be important to remove the barriers between people and departments that prevent the business from moving forward. Here are three strategies to encourage collaboration. Today, companies are under more pressure than ever to boost efficiency, cut costs, and beat the competition. That's why 70% of...

Your brand promise communicates the value you create for buyers and customers. It cuts across your brand strategy, content strategy, product experience, as well as sales and service execution. Content strategy is your single best tool to consistently bring your brand promise alive in buyer and customer interaction. But most...

The two-year onslaught of the COVID-19 pandemic, continuing with the rise of the Delta and Omicron variants, has taken center stage in every aspect of life, not the least of which is the consumer world. While vaccinations have helped re-open the door to public interaction, the virus still spreads, deaths...

Reaching your target audience is essential for business growth. First impressions matter, and if you can’t engage with your audience, you will lose their trust and loyalty. But you can’t reach them if you haven’t defined who they are.  Identifying the right audience will save you the expense and energy...

The manufacturing industry is facing digital disruption on numerous fronts – and this is driving digital transformation. Increasing competition and changing demands means the pressure is on organizations to reduce costs, improve customer experience and increase profitability. All of this means that organizations must rethink how products are designed, manufactured...

Despite the shocks and perplexities that year 2020 posed to the world, it was also a year of glory and unprecedented growth for CPG companies. Businesses operating in this sector not only played a critical role in fulfilling fast altering demands of customers as they curated their habits around the...

Selling products that have no visual representation can be tricky. On the one hand, online movie renting and selling offers the convenience of obtaining audiovisual products from the comfort of the customers’ houses. On the other hand, it means operating in a highly competitive niche. So if you are just...

The customer journey should determine a business's ecosystem. To map the customer journey, leaders should reach out to peers and partners who can help the company realize what customers are looking for and the changes necessary to meet those demands. Then, the enterprise can begin building and shaping its ecosystem...

Over the past several years, cloud-native approaches have delivered such astounding improvements to operational agility and efficiency that they’ve allowed for the creation of new companies based on entirely new business models. Nagendra Bandaru provides five key considerations to include in that strategy for CIOs and other C-suite executives that...

“Digital transformation.” “Digital strategy.” “Think digitally.”  What do they really mean? What do they really imply for you and for your organization?  Do you know why you are doing these things and what your organization intends to accomplish?  Does your organization need both a digital strategy and a business strategy? ...

It has been well publicized how the pandemic has accelerated digital transformation across the world. What does not receive as much attention is that between 70 to 84% of digital transformations are failing. Becoming digitally-driven has become essential for many organizations not to thrive, but to survive, in today's turbulent...

Marketing can get expensive: from paid advertising to costly outbound sales tactics, there are hundreds of ways businesses can build brand awareness. The truth is, every business wants organic reach, but how is that possible?  It seems we all want results, and we want them now, but does the real...

Ecommerce is well on its way to almost completely replacing traditional physical retail outlets. While there will likely always be a certain measure of demand for in-person shopping, consumers live online these days, and the thought of a retail business neglecting its website as a direct sales channel is unthinkable....

Even prior to the COVIID outbreak that has seen so many businesses forced to reimagine how they do business in a socially distanced world, e-commerce was exploding in Australia, with Statista estimating the Australian e-commerce space (local market) rising to a stratospheric $30 billion in 2021: up from $20 billion...

Your company will live or die based on the “Attention Economy”.   Executives can doubt that at their own peril.  In the last 48 months, the world changed, and you can learn from the trends, algorithms, wins and losses of others to be a success in 2021. We know that sales...