Melissa Houston

Melissa Houston

Melissa Houston is a multi-passionate entrepreneur. She is a Certified Professional Accountant (CPA), business finance coach, blogger and PR expert who helps business owners grow and scale their business through The Business Society blog and podcast, and her PR expertise at Black Oak Marketing & PR. Melissa has over 20 years of experience helping business owners understand how to manage their business and personal finances and shares resources through her blog and podcast. Melissa builds relationships, networks, and gets media exposure for her clients as a partner in Black Oak Marketing & PR Agency.


Melissa Houston is an opinion columnist for the CEOWORLD magazine. You can follow her on LinkedIn. For more information, visit the author’s website.
Chief Executive Insights

The Importance Of A Public Relations Plan For Your Business

Public relations (PR) is an important component to any business marketing plan.  Typically, a marketing plan has three parts: marketing, advertising and PR.  All three parts need to have a strategy that complements the other. The purpose of having a public relations plan is it helps you outline the key...