It isn’t uncommon for the different decision makers within an organization to have their own agenda and their view of the world. A decision maker in marketing and a decision maker in technology both have different business challenges and different goals. But digital marketing technology and the convergence towards customer...

Customer experience or "CX" is not just a buzzword, it's an approach that can win new customers, slash churn and turn customers into evangelists.  If your company isn't utilizing the customer experience perspective, you're leaving profits on the table. In a nutshell, companies that adopt the customer experience perspective look...

A new book titled "Artificial Intelligence Driven Personalization Strategies - Redefining Customer Interaction in E-Commerce Ecosystems" by Vijay Mallik Reddy is reshaping the digital landscape with its groundbreaking exploration of artificial intelligence’s role in revolutionizing E-commerce. This highly ranked seller delves into advanced artificial intelligence strategies that optimize personalization, drive...

In the fast-paced and ever-evolving world of B2B software, the role of the Chief Marketing Officer has never been more critical. Yet, it's also a role plagued by high turnover and suffering from its own brand problem. This article explores the root causes of this challenge, drawing insights from Holly...

Large businesses are constantly seeking new successful strategies to attract and retain consumers, and perhaps the most promising trend today is omnichannel marketing. This approach involves creating a unified system of all customer touchpoints to build personalized communication with them. Fifteen years ago, most buyers used only one or two...

In today’s business world, where every leader is racing to outmaneuver the competition, a seismic shift is happening. AI and Generative AI (GenAI) aren’t just making waves—they’re rewriting the entire playbook. CEOs are waking up to the fact that marketing isn’t just about crafting catchy slogans or making things look...

Biography: Ivan Safonov, founder and CEO of Orion Solutions, was born in 1984 in Moscow. From his youth, Safonov Ivan demonstrated exceptional abilities in exact sciences, especially loving to study information technology. His parents, noticing their son's talent, decided to enroll him in a specialized class with advanced mathematics at Moscow's...

A change of control, such as in a merger/acquisition, can have significant implications for the C-suite executive. You may face the risk of getting laid off, reduction in compensation and benefits, changes in reporting structure, restrictions in seeking new employment due to non-compete or non-disclosure agreements, and much more. Offsetting...

This article explores the pivotal role of technology and creativity in creating personalized narratives, utilizing advancements like AI, NFC, AR, and VR to deepen consumer connections. It will also discuss metrics marketers can use to measure engagement and what is ahead. Business and marketing are changing fast. Consumer expectations are...

Imagine a future where financial institutions are as agile as tech startups, as innovative as Silicon Valley giants, and as customer-centric as top-tier retail brands. This concept would be a transformational shift for the financial sector. Venture capitalist Hilt Tatum IV, CEO of Dale Ventures Group of Companies, champions this vision....

The AI revolution has just begun from machines that make coffee for you to creating tailored marketing campaigns that drive engagement and conversions. Conversational AI has enabled enterprises to have personalized one-on-one interactions with their customers at scale.  Adorned with AI tools like chatbots and virtual assistants, enterprises are bridging...

Welcome to the mid-1950s. Songs like ‘Hoochie Coochie Man’ and ‘Mannish Boy’ are the birth certificate of rock & roll, according to all experts. It's a mix, never heard before, of the first electronic sounds with suburban slang. It is the genius of Leonard Cohen and Chess Record that bring...

Digital marketplaces have to stay one step ahead of cybercriminals. In a world where online fraud seems to be perpetually on the rise, maintaining a secure platform is not just a necessity but an art. Dorota Wróbel, Chief R&D Officer at G2A.COM, a leading global digital marketplace, shares her insights...

Embedded finance is reshaping how companies conduct business, seamlessly integrating financial services into everyday applications. This approach not only streamlines transactions but also elevates customer experiences. As a business leader, grasping its nuances is key to maintaining a competitive edge in the digital era. More than just a fleeting trend,...

The link between customers and companies is constantly evolving, particularly with the advent and ongoing development of technology. There are so many interesting studies on this topic due to the fascination around it. The key factor is understanding the evolution of this link to remain or becoming a leader in...