Posting personal updates, pictures, videos via our social media is easy, partially because it’s free and targeted to mainly our friends and family. With a buy-in so minimal, we are prone to share and update whenever we get the impulse. Paid social media casts a much wider net. Using sponsored...

As the heads of companies, CEOs must understand all aspects about the running of the business and how they impact on the achievement of the primary goals. Since marketing has gone online, there is never an excuse to remain in the dark on an area that holds so much value...

Influencer marketing is all the rage, and for good reason. In an age where customers trust brands less and less, influencer marketing breathes authenticity into the brand-consumer relationship. As President of Big Crowd Media, I’ve seen how brands and influencers connect for amazing results on high-end campaigns. But the best...

Pet ownership is booming. According to the American Pet Products Association, an estimated 84.9 million U.S. households owned pets in 2018. Millennials are the largest demographic of pet owners — and there's a reason for that: 44% of Millennials are not sure whether they want to have children. What does this mean for business...

Mobile phones have become ubiquitous -- always on, everywhere. With two-thirds of the world’s population on mobile, these devices have become the most personal and powerful digital channel for people to interact with each other and directly with brands. Users are turning to their devices to search for information, purchase...

Joey Hickson has amassed a following of over 300 million on Instagram across his own handles @Joey, @LMAO and @Singers and the hundreds of clients’ accounts he has helped boost on the platform. Joey has become somewhat of a social media expert in his time and is consistently recognized as...

Self-employment has been flourishing over the past decade. People are more confident to sell their ideas and hit the road to success in this era of internet and technology. With some basic skills like how to create a website and how to market your products online, people can showcase their...

Efficiency is a different discussion with CEOs than it is with everyday employees. For most workers, becoming more efficient is as simple as taking shorter breaks more often or using a new calendar tool. For executives, it’s about making the company more agile. If you’re a CEO, it doesn’t matter...

CEO Michelle-Marie Heinemann of Old Fashioned Mom Coffee, is both a leader and expert in the Coffee Industry. Her love for the taste lead her to incorporate Coffee into her colossal lifestyle brand appropriately titled “Old Fashioned Mom.” Old Fashioned Mom Coffee has quickly become the favorite among society’s elite...

A good backpack is an important gear for an enjoyable trekking experience. There are various factors which one should consider, such as size, comfort, capacity, material, and durability for purchasing the right backpack. Let's consider all these factors one at a time to understand how they can affect your trek...

Australia is one continent quite progressive in terms of lifestyle, facilities, and world-class educational prospects. Many international students prefer to migrate to Australia to pursue management studies and excellent placement opportunities. With the growing female population opting for management studies, many B-schools are promoting gender equality to attract global students....

There is a very particular reason as to why we are not all destined for the same thing. And that is varied talents. Each one of us specializes in something; all that we have to do is find that out and work on it. This is the reason why some...

Things are limitless in this world especially when it comes to money. Money has the supreme power to purchase and bring it to you almost everything. When it comes to vacation, who doesn’t want a luxurious stay with a wholesome bunch of activities? Here, we present before you a list...

Tax credits are much welcome, and often invaluable additions to any organization’s finances. A tax credit is the amount of money that taxpayers can subtract from their taxes. They differ from tax deductions and exemptions in that while they reduce the amount of your organization’s taxable income, tax credits reduce...

Taking an idea and turning it into a profitable business in one of the most formidable tasks on the planet. It requires hard work, planning, and often, patience. Part of that planning process involves choosing the ideal location in which to get your business off the ground. While most cities...