Lifelong best friends, Ayal Lanternari and Asaf Kehat are two men on a mission to revolutionize the multi-billion-dollar infant feeding industry by drastically improving the baby bottle as we know it. Driven by a lofty goal to create products that promote health and safety without compromising on convenience and style,...

Becoming their own boss is the dream of many people. Nobody likes that someone else bosses them or they have to follow the rules set by someone else. That is why many people try to hatch in the business world and opt for entrepreneurship than becoming someone else’s employee. Though...

If you plan to start your own business, you will have plenty to keep you busy, as there is so much to think about. From sorting out business premises and staffing to marketing your business and raising finances, you will certain be kept on your toes to start with. This...

We live in an exceedingly competitive world. A lot of students are under the impression that a good GPA is all there is towards getting hold of that dream job. Today, just belonging to a great university and having stellar grades isn’t always enough. The job market today is tougher...

Everything around you is based on a design. Right from the couch to the smartphone, everything was initially a design. There are factors considered before actually bringing something in its physical form. Apart from physical objects, virtual objects like brand logos and motion graphics also need to be designed. Only...

Masters in Business has become a must-have degree these days because of the amazing experience it offers and great interactions with a lot of other students with similar goals. It also provides cultural exchange and gives a better understanding of business and how to attain a practical understanding of the...

Social media is always changing. From algorithm launches to new trends and interface redesigns, it’s important to stay up-to-date with the latest social media changes to maximize marketing efforts. For example, Facebook announced three major changes that will be rolling out within the next year. These changes include a completely...

How much importance do you place on creating a consistent brand design? I bet it’s not enough. With the growing number of channels amplifying your brand’s message, employees struggling to do more with less, and the increased importance of design, it’s more important — and more difficult — than ever...

The jewelry industry has long since been considered a high-risk industry for payment processors. The reason for this is the higher rates of returns and chargebacks on expensive items. Merchant Processing Profit Margins The profit margins for merchant processors are typically not extraordinary. It is for this reason that merchant...

The hospitality industry is an array of multiple customer services which includes restaurants, clubs, casinos, resorts, event management, travel, and tourism. It is a multi-million dollar business worldwide and is increasing at a rapid rate. Due to the increasing popularity of the hospitality industry, there are plenty of opportunities arising...

Will Smith says it best in his talk about skydiving on YouTube – “Sheer bliss is on the other side of complete fear.” In this YouTube video, Will is talking to a group of teens, and every time I hear the story, I relate. I went skydiving when I was...

The B2B market is growing rapidly and hard to ignore, even for businesses that have previously sold only to consumers. An increasing number of B2C retailers are expanding into the B2B space, taking advantage of changes in technology and B2B procurement culture to grow revenue by selling to other businesses....

Think about the world’s biggest brands. Google, Apple, Nike, Coke Cola. Each one has a very distinct brand, and this kind of branding doesn’t happen by accident. Brands play with your emotions. They speak to your sense of style. They even tap into your values. The end result is brand...

In the early days of the internet, the news was always free. In a race to secure eyeballs over subscriptions, every publication launched a website and gave away free access to their content—even while still charging print subscribers. That experiment worked for some publications, but not for others. We’ve seen...

Imagine this. You are browsing social media and you come across an article which you think can be useful to your friends. You will instantly share it. Right? However, if you are the CEO of a company and you came across something interesting, instead of sharing it with other people...