What are the steps to launch a product? It is not only about the steps we have to follow and the sequence of these steps, it also has to do with the fact that once we complete a step we move forward and we avoid coming back to re-evaluate the...

In the early stages of the COVID-19 pandemic and lockdowns, restless consumers turned to the internet to carry out their everyday activities and get entertainment. Countless innovations emerged during this time, but many of them could actually be here to stay for the long haul. Rhett Power covers four industries...

Closing new customers is cause for celebration. You ring the bell, bang the gong, or pop open a bottle of champagne to commemorate closing a new deal. As long as you keep getting new logos, your company is winning, right? Not necessarily. When you treat every new customer as a “special...

If you have been anywhere near social media in the past couple of weeks, you will likely have seen throes of people BEGGING for and invite to ‘Clubhouse’. So what is this ‘Clubhouse thing’ that people are selling their children to get onto? Basically, its a social media platform that...

Travel, a trillion-dollar industry in the U.S., isn’t only about hotel chains, airlines or cruise lines. It encompasses every aspect of tourism from quaint pumpkin patches and charming B&Bs to majestic national parks and expansive beaches. Even sports like golf and tennis, not to mention pickle ball, have a part...

“Encourage innovation. Change is our lifeblood, stagnation our death knell.” These are the words of David Ogilvy, a British executive who was widely known as the “father of advertising.” Ogilvy has attributed the success of his campaigns for brands such as Rolls Royce, American Express, and Dove to meticulous research...

Augmented and virtual reality are the future of meaningful, immersive customer experiences. By tapping into technology trends, you can better tell your brand’s story and resonate with audiences. The key is taking a holistic approach to engage every channel, sense, and possibility. Over the past few years, there have been tremendous...

As soon as a businessman realizes he wants to start a new business he needs to come up with a plan. The business plan will help you put your feet back to the ground and gain a more realistic perspective of what you intend to do. It will help you...

First things first, the moment you read “remotely”, you were excited but also unsure. Excited because you know it is a win-win situation and saves you so much money. As a startup, you do have your very own challenges and expenditure is a burden you don’t want to increase. Unsure...

Regardless of your professional role, qualifications, and status, every employee is faced with making vital decisions throughout their lives and careers. However, high-ranking executives like CEOs, CFOs, COOs, etc., often have to make impactful, profound decisions that change more than their immediate surroundings. These choices will affect the company culture,...

Over a year into the global COVID pandemic, and the property market in Spain is starting to recover. Now is the perfect time to invest in properties in sunnier climates while prices are low and demand is set to increase. So here are the top 5 reasons to buy property...

Toothless purpose is giving it all a bad name isn't it. All talk and no tangible action is the most pressing problem that business leaders face. The enormity of the actual challenges that we face as a planet, a civilization as a community requires a new kind of approach for business...

Customer satisfaction is important, there is no much debate on this in modern business as there is vast research that backs the aforementioned statement with data. Yet, despite the parade of evidence that depicts the obvious, many struggle with why and most importantly, what are the actionable steps one should...

Recognized as a prominent community leader for her creative approach to philanthropy, Pam Baer is a San Francisco-based businesswoman and the wife of San Francisco Giants CEO Larry Baer.  A force in the Bay Area, Pam spends her time advocating for vulnerable populations and focusing on healthcare. She is a...

When things get tough is when underlying quandaries seem to make their way to the surface. The COVID-19 pandemic didn’t create the battle with mental health and burnout in America, but it certainly fanned the flames. Personable communication has been stifled, taking place mostly on digital platforms—with many interactions losing...