Business Transformation

6 Essential Tips for Growing Your Construction Business As an Owner

The construction industry is expected to increase at an astonishing rate with an annual growth rate of 3.2%. For a construction business owner, this is an ideal time to take suitable positions in the industry by scaling up your business to make the most of the growing market.

We understand that scaling up a construction business can be overwhelming, as it requires both monetary and expertise investment. What if we told you that you could grow your construction firm by practising simple non-costly steps? Read on to learn more.

Market aggressively

For an ambitious construction company, a good name and a couple of referrals just aren’t enough. You have to get the word out there yourself by investing in a solid marketing strategy. It is advisable to partner with a digital marketing agency to develop annual or biannual marketing strategies that work for your business.

Make the most of modern technology

Most owners in the construction industry get caught up in their work and forget to keep up with the latest technological trends, which can cut down operating costs. For instance, cloud technology simplifies data management processes and provides a virtual business base where you can access your files on the go. Every day, new and more efficient machinery is pioneered by industry giants such as John Deere and Caterpillar. Maximizing this technology reduces the human resources needed and enhances efficiency.

Hire the right people

As your construction firm grows, you will be required to increase your workforce. This poses a significant challenge to most owners as construction expertise can be costly. Nonetheless, hiring unskilled rookies will see your projects extend beyond deadlines, stray out of budget and, in worst cases, produce substandard results, all of which you wish to avoid. Employees are the lifeblood of your company, and getting the right people in the right positions guarantees the success of your business.

Keep your workplace safe

Accidents on construction sites are a huge challenge for firms in the industry as they can result in hefty injury claims and even loss of life. To avoid such instances, you can invest in your business by buying new equipment and adopting safe technology, as well as enrolling your employees in online safety training courses to equip them with the necessary workplace safety skills. It is everyone’s responsibility to maintain a safe working environment to avoid any unnecessary delays or injuries to personnel.

Get a loan

When you’re looking to expand operations, you can leverage capital loans and inject some supplementary funds into your budget. As construction companies are generally considered safe investments, most lenders would be eager to partner with you. Experts advise streamlining your operational efficiencies before securing a loan as this ensures that the acquired money is utilized optimally. The funds can be reinvested in marketing, technology purchases, and other long-term investments.

Hire equipment

Construction equipment is costly, but that shouldn’t stop you from being on the right side of the competition. You can make the most out of equipment leasing, which removes the necessary upfront cost required to initiate projects. Equipment purchases are often the single biggest investment for a construction company – leasing specialized machines and tools will ultimately help your bottom line.

Summary: The construction industry is highly competitive, and every day is a struggle for survival for smaller firms. Nonetheless, with the right management approach and best business practices, your business can grow and compete fairly in the industry.


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Sophie Ireland
SVP for News and Editorial Director. As CEOWORLD magazine's senior vice president for news and editorial director, Sophie Ireland oversees CEOWORLD magazine's journalism and journalists around the world and across platforms. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling. Follow her on Twitter, Facebook, Instagram, or connect on LinkedIn. Email her at sophie@ceoworld.biz.