No one expects a leisurely stroll down a city street to turn into an encounter with a giant hairy gorilla—but that’s exactly what my grandfather had in mind when he placed “Joe” in the front window of our family’s toy store. Joe was a six-foot-tall stuffed toy gorilla, complete with...

The life insurance sector’s growth has been fading – but serving customers better in a middle-market and mass-market could contribute in billions in annual premiums. The life insurance industry along with the annuities industry has thrashed about in search of growth in the past few decades. Insurance providers have progressively...

Look, let’s be upfront. Any CEO running a small business or startup can attest to the fact that big marketing budgets are difficult to come by. When you’re spending most of your funds pushing out a minimally viable product, marketing just isn’t top of mind. The bad news is you’ll...

In today's date and with free sign up of alerts, people are flooded with emails round the clock. It's surely difficult to scroll through those and reach your target email. Hence, it's ideal to go for some levity in the tone of the emails. If you are a Java software...

"Twenty years from now, you will be more disappointed by the things that you didn't do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails. Explore, Dream, Discover." - Mark Twain Ideation to Growth Started...

It isn’t uncommon for the different decision makers within an organization to have their own agenda and their view of the world. A decision maker in marketing and a decision maker in technology both have different business challenges and different goals. But digital marketing technology and the convergence towards customer...

Customer experience or "CX" is not just a buzzword, it's an approach that can win new customers, slash churn and turn customers into evangelists.  If your company isn't utilizing the customer experience perspective, you're leaving profits on the table. In a nutshell, companies that adopt the customer experience perspective look...

For decades, I’ve had the honor of helping companies like Starbucks, Mercedes-Benz, Zappos, Airbnb, and The Ritz-Carlton elevate their customer experience. I’ve seen firsthand how businesses succeed by creating unforgettable customer journeys, securing repeat business, and generating referrals through meaningful interactions. I’m proud of my work, the relationships I’ve enjoyed,...

A new book titled "Artificial Intelligence Driven Personalization Strategies - Redefining Customer Interaction in E-Commerce Ecosystems" by Vijay Mallik Reddy is reshaping the digital landscape with its groundbreaking exploration of artificial intelligence’s role in revolutionizing E-commerce. This highly ranked seller delves into advanced artificial intelligence strategies that optimize personalization, drive...

In the fast-paced and ever-evolving world of B2B software, the role of the Chief Marketing Officer has never been more critical. Yet, it's also a role plagued by high turnover and suffering from its own brand problem. This article explores the root causes of this challenge, drawing insights from Holly...

Large businesses are constantly seeking new successful strategies to attract and retain consumers, and perhaps the most promising trend today is omnichannel marketing. This approach involves creating a unified system of all customer touchpoints to build personalized communication with them. Fifteen years ago, most buyers used only one or two...

In today’s business world, where every leader is racing to outmaneuver the competition, a seismic shift is happening. AI and Generative AI (GenAI) aren’t just making waves—they’re rewriting the entire playbook. CEOs are waking up to the fact that marketing isn’t just about crafting catchy slogans or making things look...

Biography: Ivan Safonov, founder and CEO of Orion Solutions, was born in 1984 in Moscow. From his youth, Safonov Ivan demonstrated exceptional abilities in exact sciences, especially loving to study information technology. His parents, noticing their son's talent, decided to enroll him in a specialized class with advanced mathematics at Moscow's...

A change of control, such as in a merger/acquisition, can have significant implications for the C-suite executive. You may face the risk of getting laid off, reduction in compensation and benefits, changes in reporting structure, restrictions in seeking new employment due to non-compete or non-disclosure agreements, and much more. Offsetting...

This article explores the pivotal role of technology and creativity in creating personalized narratives, utilizing advancements like AI, NFC, AR, and VR to deepen consumer connections. It will also discuss metrics marketers can use to measure engagement and what is ahead. Business and marketing are changing fast. Consumer expectations are...