Born digital companies that have created platform-based business models such as Facebook, Uber, Amazon, Airbnb, etc. have become tremendously successful and created immense value. Accustomed to the new enhanced “digital way of life”, consumers are less tolerant towards user experiences that do not offer interactivity, convenience and compelling pricing models....

Posting personal updates, pictures, videos via our social media is easy, partially because it’s free and targeted to mainly our friends and family. With a buy-in so minimal, we are prone to share and update whenever we get the impulse. Paid social media casts a much wider net. Using sponsored...

Mobile phones have become ubiquitous -- always on, everywhere. With two-thirds of the world’s population on mobile, these devices have become the most personal and powerful digital channel for people to interact with each other and directly with brands. Users are turning to their devices to search for information, purchase...

Self-employment has been flourishing over the past decade. People are more confident to sell their ideas and hit the road to success in this era of internet and technology. With some basic skills like how to create a website and how to market your products online, people can showcase their...

“Optimizing keyword opportunities is the bread and butter of any high-performance SEO campaign and managed IT service firms are no different.” says JumpFactor’s CEO. The first thing to keep in mind when setting up your lead generation campaign is to analyze the buyer journey. At the top of the funnel,...

Success requires a wide array of traits. Decisiveness, drive, and confidence are unique personality traits (and often requirements) of a thoughtful leader. Not too far behind, you'll find qualities like reliability, agility, and adaptability. While each characteristic can help create a successful CEO, vision is what will set you apart...

Becoming their own boss is the dream of many people. Nobody likes that someone else bosses them or they have to follow the rules set by someone else. That is why many people try to hatch in the business world and opt for entrepreneurship than becoming someone else’s employee. Though...

We’re in the fourth industrial revolution now — and it’s wrought plenty of casualties. Consider the retail apocalypse: countless iconic chains are facing bankruptcy or simply going under, including Sears, Mattress Factory, Brookstone, Rockport, Nine West, Toys “R” Us, and more. Investopedia called 2018 the year of retail bankruptcies, but...

Dangote Group founded by Nigeria’s Aliko Dangote has emerged as the most admired African brand of African origin for the second straight year. Respondents of Brand Africa's 100 Best Brands survey voted Dangote ahead of telecommunications giant, MTN and other big companies and brands on the continent. The seventh edition of the survey conducted...

Nowadays the choice of business travel is not just confined to one parameter; one has to consider the other aspects too, apart from price, the factors like convenience, loyalty programs and their rewards, elite status benefits. Every airline offers a business class or premium travel class. Since there are so...

Choosing a career is one of the most important decisions of your life. As much as we’d like it, a one-size-fits-all career simply does not exist. So we weigh in on our natural qualities and look for career options we are likely to shine at. Hotel Management is a highly...

Everywhere you look, you’re seeing more and more brands employ storytelling in their marketing. But don’t let that fool you into thinking that storytelling is some kind of passing trend in branding. Storytelling is here to stay – and you need to be implementing it in your marketing methods. Neuroscientists...

We often rely on travel agents for getting our travel arrangements done—this is especially the case when we are traveling abroad. However, as we all know very well, many travel agents engage in unscrupulous activities to cheat customers and get the most out of them. You have got to avoid...

The Merriam-Webster dictionary defines empathy as “the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner.” More simply put, empathy is the ability...

How do you make decisions? You can tell yourself it’s your gut, your raw instinct. But is that true? You might have been using your Big Data Brain. Think about it: your whole life has been an accumulation of lots of little bits of data. Your brain is absorbing numbers,...