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Education and Career

Mobile Photography Startup Foap Arrives On Android: Upload And Sell Photos

Swedish mobile photography startup, Foap arrives on Android --- enabling Android-enabled smartphones and tablets user to upload and monetize their images to the Foap Market. Then snaps are available for purchase through the company’s stock photo marketplace. Foap app is pretty easy to use, you just download it for free...
CEO Agenda

Trade Promotions: Money down the Drain ?

Consumer product companies (FMCG, Durables) are staring at a dip in consumer confidence in India, wherein, the country lost its numero uno position to Indonesia, according to the latest Global Consumer Confidence index published by Nielsen1. Irrespective of this fact, consumer product firms have still managed strong volume growths in...
CEO Agenda

Loyalty Lore and Truisms

The many “truisms’’ of customer loyalty lore are mostly a set of mythologies to deceive the gullible and exploit the innocent. Let us explore these mythologies and then talk about best practices for customer satisfaction and customer loyalty research. The Mythologies: Rising customer satisfaction scores are positively correlated with increases...
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