Let’s get straight to the point. Marketing has evolved. The quicker you can accept and embrace this fact, the sooner you can start reaping the rewards in your business. You only need to take a look at the boarded-up shops on your high street to understand that consumer behaviour has...

The job industry today has witnessed huge growth due to the various type of career options available. This has led to many candidates around the world choose a preferable career to earn an independent livelihood. Among the various type of job options available, Sales and marketing top the list as...

The COVID-19 pandemic has changed the way consumers use the internet — namely, increasing the amount of time they spend on digital platforms. Use of social media alone has grown to a full quarter of the time smartphone users spend in apps, according to data from Nielsen. And a Statista report shows respondents all...

Think of these as joyrides for shut-in digital marketers. Right now, unfortunately, you’re probably sheltering-at-home, trying to do as much as you can from your laptop or your phone, sorting out the kids’ online classes, making sure your parents and friends are okay…look, it’s a hard time, but it’s also...

B2B sales teams in SaaS are rightly obsessed with lead generation. Where are my leads? How do I get more leads? What do I do if my leads start to trail off? But the answer is more complicated than leads - unlike the fictional characters and story in Glengarry Glen...

Developing a marketing strategy during the COVID-19 pandemic seems to be a common concern. There seems to be a large amount of uncertainty about what brands need to do or prepare for. The closest historical comparison to the current situation would be the 2008 recession, but digital marketing was nowhere...

Do you know how your prospective customers make buying decisions? The facts might surprise you. It used to be that customers would begin the process relatively uninformed, then progress through a linear buying journey that involved engaging with a sales rep fairly early on. Now, it’s a whole new world....

Your digital marketing strategy will prove to be very important if you want to see long term success for your business. In today's world, your digital marketing efforts will determine the level of engagement and reach you have with your customer. Digital marketing entails evaluating how your customer base interacts...

The emarketer.com published a list of 25 companies that are the best at marketing. The companies are ranked by brand value and there is a comparison between 2019-2020. Amazon is at the top of the list. The company’s brand value has changed +20% within a year from 279.33 billion dollars...

In this era of extreme competition, any entrepreneur will survive only when they reach their prospective customers and the internet has made this task super easy. Unlike traditional door-to-door marketing, now you can reach the world in just a single click. Youth is highly familiar with the latest smartphones and...

While 57% of the world's population now has an internet connection, only 1% did in 1995. Countless businesses regret not making use of the internet revolution in 1999. Smartphones were rare back then, while they can be commonly seen today. This has increased investment in digital media. According to Emarketer,...

As the days go by, the world continues to flourish in the digital world as the addiction to social media perpetuates. With this development, online marketers target their consumers on digital platforms such as Facebook, YouTube, Instagram, and Twitter. However, censorship has limited the use of these platforms, which has...

One of the key elements when it comes to increasing business is to build trust between you and the consumer. When your business is viewed as trustworthy, customers can feel comfortable in extending their loyalty to your brand. In the world of marketing, this can be done through Influencer marketing,...

No business lasts for very long without a steady stream of new and existing customers that will gladly buy what that business is selling. However, many business owners don’t think clearly enough about their advertising and marketing strategies to make that happen. If you find yourself in this position, then...

Content is the lifeblood of so many businesses. Without content, many companies would fail. The problem is, the more content you have, the harder it gets to manage. That’s where a good Content Management System (CMS) comes into play.  Naturally, that brings up the question - what is content management?...